Learn six steps to improve your video marketing tools and performance on social media. Find out how to assess, audit, update, optimize, test, and learn from your video metrics, content, strategy, distribution, and feedback.

Video stumbles on social media? ❌ Don't panic! 👉 Rethink your strategy: 1. Target right: Are you on the platforms your audience uses? Research their habits. 2. Content switch-up: Is your content engaging? Analyze what resonates and adapt. 3. Quality check: Ensure strong visuals, clear audio, and captions for silent viewing. 4. Optimize & promote: Tailor videos for each platform and use relevant hashtags. 5. Track & learn: Analyze video performance and adapt future content based on insights. 👉 By refining your approach, you can turn those video views into clicks and conversions!

What do you do if your video marketing tools are failing on social media?

Video marketing is a powerful way to connect with your audience, showcase your brand, and drive conversions on social media. But what if your video marketing tools are not delivering the results you want? Maybe your videos are not getting enough views, engagement, or clicks. Maybe your video quality, content, or format is not appealing to your target market. Maybe your video strategy, distribution, or optimization is not aligned with your goals. Whatever the reason, you need to take action and fix your video marketing tools before they fail your business. Here are some steps you can take to improve your video marketing performance on social media.

1 Assess your video metrics

The first step is to analyze your video metrics and identify where you are falling short. You need to track and measure key indicators such as views, watch time, retention, completion, shares, comments, likes, clicks, conversions, and revenue. You also need to compare your performance with your competitors, industry benchmarks, and best practices. You can use various tools such as Google Analytics, Facebook Insights, YouTube Analytics, and other social media platforms to collect and visualize your data. By assessing your video metrics, you can pinpoint your strengths, weaknesses, opportunities, and threats.

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Atif Dastgir 💡

1% Better | Performance Marketer for Personal Branding | Subscribe to my Newsletter for a better connection
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Track key indicators (views, watch time, retention, etc.), compare performance with competitors, use tools like Google Analytics and YouTube Analytics, and identify strengths, weaknesses, opportunities, and threats. This helps pinpoint areas for improvement in your video marketing strategy.

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2 Audit your video content

The next step is to audit your video content and evaluate its quality, relevance, and value. You need to ask yourself some questions such as: Is your video content clear, concise, and compelling? Does it match your brand voice, tone, and style? Does it address your audience's pain points, needs, and interests? Does it provide useful information, insights, or solutions? Does it have a strong hook, story, and call to action? Does it follow the best practices for video length, format, and resolution? You can use tools such as VidIQ, TubeBuddy, and Wistia to analyze and improve your video content.

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3 Update your video strategy

The third step is to update your video strategy and align it with your goals, audience, and platforms. You need to define your video objectives, such as increasing awareness, engagement, or conversions. You need to segment your audience, such as by demographics, psychographics, or behavior. You need to choose your platforms, such as Facebook, Instagram, YouTube, or LinkedIn. You also need to plan your video topics, types, and formats, such as educational, entertaining, or promotional videos, and live, recorded, or animated videos. You can use tools such as BuzzSumo, AnswerThePublic, and Lumen5 to research and create your video strategy.

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Joana do Carmo

Marketing & Employer Branding Manager @ KI professionals || Executors by heart
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Beyond updating your video strategy, remember the importance of authenticity and platform-specific content. Tailor your videos to resonate with each platform's culture and audience. Focus on storytelling to create emotional connections, and don't forget the value of direct audience engagement. While tools are helpful, human interaction and adaptation based on real-time feedback are equally crucial for success in social media video marketing.

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4 Optimize your video distribution

The fourth step is to optimize your video distribution and reach your target audience effectively. You need to optimize your video titles, descriptions, tags, thumbnails, and captions for search engines and social media algorithms. You need to schedule your video posts at the best times and frequencies for your platforms and audience. You need to promote your video content across your channels, such as your website, blog, email, and other social media accounts. You also need to encourage your audience to share, comment, and like your videos. You can use tools such as Hootsuite, Buffer, and CoSchedule to manage and optimize your video distribution.

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5 Test and experiment with your video tools

The fifth step is to test and experiment with your video tools and find out what works best for your business. You need to try different video tools, such as software, hardware, and services, that can help you create, edit, and produce high-quality videos. You need to test different video elements, such as headlines, scripts, visuals, sounds, and effects, that can enhance your video content. You need to experiment with different video variables, such as length, format, and style, that can influence your video performance. You also need to measure and compare your results, such as views, engagement, and conversions, and make data-driven decisions. You can use tools such as A/B Tasty, Optimizely, and VWO to test and experiment with your video tools.

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6 Learn and improve from your video feedback

The sixth step is to learn and improve from your video feedback and keep growing your video marketing skills. You need to listen to your audience, such as their comments, questions, and suggestions, and understand their preferences, expectations, and feedback. You need to monitor your competitors, such as their videos, strategies, and results, and learn from their successes, failures, and trends. You need to follow the experts, such as influencers, bloggers, and podcasts, and get inspired by their tips, insights, and best practices. You also need to keep learning, testing, and improving your video marketing tools and stay ahead of the curve. You can use tools such as Mention, Social Blade, and HubSpot to learn and improve from your video feedback.

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Joana do Carmo

Marketing & Employer Branding Manager @ KI professionals || Executors by heart
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While learning from feedback and competitors is crucial, don't overlook unconventional inspiration. Look beyond your industry, collaborate widely, and embrace creativity. Innovation and adaptability are key to standing out in video marketing.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Hamed Rezk ,MBA, CIA®, ASMEC®, CCRO, CRMP, GRCP, CCP, CLBB

Regional Chief Risk Officer | Driving Growth for 200+ Companies | Executive Risk Committee Chair | Helping You Excel in Credit, MSMEs, GRC, Training, and Consulting | Lecturer | Open to Networking and Collaboration
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Video stumbles on social media? ❌ Don't panic! 👉 Rethink your strategy: 1. Target right: Are you on the platforms your audience uses? Research their habits. 2. Content switch-up: Is your content engaging? Analyze what resonates and adapt. 3. Quality check: Ensure strong visuals, clear audio, and captions for silent viewing. 4. Optimize & promote: Tailor videos for each platform and use relevant hashtags. 5. Track & learn: Analyze video performance and adapt future content based on insights. 👉 By refining your approach, you can turn those video views into clicks and conversions!

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Blair Huddy

Strategic PR, Communications & Marketing for B2B companies that help people and the planet | LinkedIn Top Voice | AI Marketing Expert | Author | Founder of Hudson Davis, the agency for change.
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Sometimes the platforms can be really selfish, and they want you to get in there and post directly from within the platform. If your external tools aren’t working, always fall back on posting natively in the platform, and make sure you use all of the platform functions they give you (tagging location, adding music or on screen text); that will help you get the most out of your post.

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Mohanad Elfadl

| Marketing Expert | Branding Expert | Projects Management | Operation and Production | Communication | MBA | Business Development | Accounts Management | Cultural Program Management | Event Consultant |
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Will first review the responses received regarding it. Addressing the areas where clients are not satisfied. In addition, I ensure that the video and mode are edited and colour corrected. Will examine every single frame to see what value the customers receive from it. Adjust the target audience if the statistics illustrating the outcomes require it.

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What do you do if your video marketing tools are failing on social media?

1

2

3

4

5

6

7

1 Assess your video metrics

2 Audit your video content

3 Update your video strategy

4 Optimize your video distribution

5 Test and experiment with your video tools

6 Learn and improve from your video feedback

7 Here’s what else to consider

Marketing

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What do you do if your video marketing tools are failing on social media?

1

2

3

4

5

6

7

1 Assess your video metrics

2 Audit your video content

3 Update your video strategy

4 Optimize your video distribution

5 Test and experiment with your video tools

6 Learn and improve from your video feedback

7 Here’s what else to consider

Marketing

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Thanks for your feedback

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