Here's how you can build a lasting personal brand as a public speaker.

Building a lasting personal brand as a public speaker involves vital strategies to set you apart and attract more opportunities. Define Your Unique Value Proposition (UVP). Use storytelling to make your brand relatable. Share your journey. How did you get to where you are today? Ensure your branding elements (colors, fonts, and imagery) are consistent. Build and nurture relationships. Produce high-quality content and make it easy for people to find information about you online. You can establish yourself as a trusted and sought-after public speaker by consistently delivering value and engaging with your audience.

Building a lasting personal brand as a public speaker requires a strategic approach that focuses on authenticity, consistency, and audience engagement. I would consider these three things - 1. Define Your Niche and Expertise 2. Develop a Strong Online Presence 3. Consistency is Key Share Your Journey and at times showing vulnerability will help to get connected with Audiences. Be Genuine and Be yourself. By following these steps, you can build a personal brand as a public speaker that not only stands out but also endures over time. Remember, a lasting brand is one that remains authentic, adds value, and continuously engages with its audience.

To build a lasting personal brand as a public speaker, start by thinking about what matters most to you and what are the pillars that you stand for - these are your values. For example, if you care about motivating others to drive change, helping people come across as being authentic, or something else make sure these values resonate in everything you do and say. When people hear you speak, they'll remember you for sticking to these values. People will respect you for being true to what you truly believe in. Over time, this helps people trust and respect you, and they'll know exactly what you stand for every time you speak.

Building a lasting person brand as a public speaker requires consistent effort, strategic planning and authentic engagement. First of all it's important to define your niche for the specific area of expertise so that you can differentiate yourself from your competitors. It's important to identify and develop your UVP unique value preposition.

Not just defining, but showing and being in true sense what we stand up for. Nowadays it’s easy to fake it on stage but easier to spot the fake for people. So be true to the values and show character that stays back longer than the fifteen minutes you were on stage

Building a lasting personal brand as a public speaker starts with defining your values—the core beliefs that guide your actions. These values reflect what you stand for, be it authenticity, inclusivity, or innovation. When clear, your values can be woven into your speeches, stories, and interactions. This consistency builds trust and makes your message resonate deeply with your audience. People are drawn to speakers with conviction; your values should be a guiding light. By staying true to them, you create a brand that is not just memorable but impactful. Values are like roots; the deeper they are, the stronger your message grows.

There’s always THAT note about clarifying your "niche”. Instead, figure out what’s your storytelling style, your expertise in a specific field or topic, or your unique perspective. Your brand should reflect what is authentic to you because what is authentic to you is easiest to communicate.

I like to call this developing your secret saźon (which means flavor) being authentically YOU is going to help you stand out and apart from the noise! My secret saźon is my energy and the fact that I love to make an entrance by dancing up to the stage! Being able to just be you will always win time after time.

This sounds simple, but is not always easy. In addition to being a speaker, I am a public speaking coach. One thing I have observed is that many need helping “finding” their style. They’ve spent years emulating speakers they admire. Many times they’ve been able to do an ok job speaking in someone else’s voice. But when we are able to uncover their unique style (which was there all along), it is transformational for them…and for their audience!

Forget blending in. Whether you have an offbeat sense of humor or a dramatic delivery- craft your personal style that aligns with industry standards and let it set you apart.

Leverage the sound and quality of your voice. Did you know that each one of us has a voice unlike anyone else's IN THE WORLD? Sure, we might sound like: - a parent - someone from our generation - or, an accepted professional... However, once you know (and learn how to leverage) the unique speaking tool you've already got, you can build a public speaking brand that is undeniably YOU. Think: ✔️ Oprah ✔️ Bloomberg ✔️ and Malala Yousafzai You'd recognize their voices with your eyes closed, wouldn't you? So, if you're someone who hasn't always liked your voice or hasn't yet optimized what it can do (and you're working on your public speaking), leverage the quality of your voice with coaching. You'll be so glad you did!

It is often very useful to be able to build up a desire in your listeners or learners to become better speakers themselves. Your performance on stage must make them feel that that level of confidence and skill is attainable. You can adjust your performance level and intensity depending on who your audience is. You aren’t the star, they are. When they feel safe to contribute, speak up, and listen to feedback, a breakthrough has occurred. Stoke it up with encouragement and practical tips. After that they won’t forget you and how you made them feel.

I am "Tracey, the Safety Lady." Whenever you hear me speak, I am consistently talking about safety, security, safety culture, and generative AI cybersecurity. My audience changes from youth, senior citizens, sales professionals, home health workers, real estate agents, teachers, etc. But my brand is consistent.

I got some really great advice when it comes to speaking. There’s always a tendency to want to change up your messaging and make it fresh for every audience, but the advice I received from was to stick with my best material. While it may seem redundant to you to keep saying the same thing, remember that it’s the first time the audience will hear it. In other words, go with your fastball, your best pitch. I just finished reading Darius Rucker’s autobiography and he talks about one night when his band decided to go out and play a bunch of new stuff rather than the hits. He talks about that being one of the biggest mistakes of his career because people came there to hear those hits. Your audience wants your best so roll with that.

People forget. It's inevitable. Even those who actively seek out your content will lose interest if you don't upload consistently. That's why maintaining a constant presence is essential. However, it’s challenging to consistently deliver equal or better quality with every release. But pushing yourself to improve is the only way to grow both personally and with your audience.

I can't stress this enough. Consistent clear messaging is vital. We live in a noisy world. In order to rise above all the chatter your message will need to be repeated again and again, in the same words. Remember, the majority of Algorithms are word based. By repeating the same clear message your posts and brand rise to the surface so your audience can find you. Once they do make sure you stay consistent, which builds the powerful trinity in marketing of, Know, Like and Trust.

Never change your core messaging or else people will be extremely upset and confused and they won’t want to listen to you any more. Consistency is key.

Consistency breeds professionalism. Your message on social media platforms affects your brand visibility and helps you gain traction. Find a strategy that suits you for content development and post-scheduling. The world is waiting to hear from you. Stay motivated by the impact of your creativity, regardless of your post's level of engagement!

What makes your personal brand stick is the consistency of your messaging, thats what makes you memorable. The goal of personal branding is to be recognizable but you must first be memorable to be easily recognizable.

Consistency in messaging is crucial for establishing a strong personal brand. Whether you're speaking at a conference or posting on social media, maintaining a consistent core message helps reinforce your brand values and goals. This approach doesn't limit you to specific topics or formats but ensures that your content reflects your expertise and values. By consistently sharing content aligned with your brand, you build credibility and trust with your audience. Each speech or post is an opportunity to reinforce your identity and what you represent.

Consistency could be measured in different ways. The easiest way to measure is the number of times you show up. This is when we talk about your actions and develop successful habits. In content, means what is my most important message. Where do I contribute, and what is my audience expecting to solve. For that we need to explore how you position over one topic. Work around it, provide value, and be identified with just one concept. We have many examples of this: - Justin Welsh: solopreneurship. - Seth Godin: marketing. - Sean Ellis: Growth Hacking.

This is one of the hardest things to do but hate to be cliche but be yourself. After many speeches, you’ll find you have more in common with your audience then you think.

Honest communication with the audience and clear and simple presentation of speeches, as well as updating the information and specialized knowledge provided will make the personal brand stable.

Giving high-quality talks is the best way to get the opportunity to give more high-quality talks. Engaging the audience with a mix of captivating stories, humor, and tangible facts keeps them wanting more and ensures you’ll be invited back…

Read the room. The most important skill that you as a speaker need to develop, is to read the room. If your audience is not engaged, you need to be able to see it, feel it, and pivot quickly before you completely lose them. Have different versions of your presentation prepared, and very well rehearsed, so you can be agile, and pivot, how and when necessary, to reengage. At the conclusion of your presentation , aspire to leave your audience feeling empowered, informed, entertained, and embraced as part of your community.

As a public speaker engagement with your audience is gold. This is also how you can build your personal brand, getting feedback will help you understand whats working and whats not. Your goal is to influence people to think and act, and the best way to do that is by building a connection with them.

To keep the audience engaged, creating a hook as attention is very important in introductory speech. This would create the immediate attention and helps them to be engaged.

Engagement isn’t about throwing information at a faceless crowd,it’s about control. When I step on a stage, I don’t see ‘the audience’. I see individuals. I make eye contact, one by one with people across the room and in those moments, I decide where the energy in the room goes. As a speaker you aren’t a lecturer, you are a story teller. And story tellers direct emotions. If you want them to smile, make eye contact and lead them there. If you want to shift their perspective, pull them in with your presence. The room only feels intimidating from your end or unengaged from their end, if you let it become an entity, “the audience” when in fact, it’s not an entity but many individuals. Control it, and the audience follows your lead.

I’ve noticed your audience will want to engage with you, if you want to engage with them. Sometimes you just need to warm up to a few and the rest will follow.

I always try to speak in my audience language. It increases engagement and sometimes it's amusing. In addition, a sense of humor is also very helpful :)

Yes! Talking about the upcoming speech on social media is good for you and the people who asked you to speak. It will also encourage more people to ask you to speak at their events ✅

If you don’t have social media on numerous platforms, you need to start. It’s so important for your brand. Your audience has an opportunity to get to know you on a different level by posting, sharing, and creating about your subject matter.

Social media is the way to create your own space in this crowded world. You have complete control over it and every post whether it's a thought-provoking article or a behind-the-scenes moment, becomes part of your brand's story. You control your narrative, be consistent, stay true to your message, and show people who you are beyond the stage.

Taking advantage of all the platforms that exists is the only way you can build consistency in sharing your message and getting real time feedback from your audience as a public speaker s you build you personal brand. Take advantage of every opportunity or platform that you have access to.

In the digital age, amplifying your personal brand requires leveraging multiple platforms. Social media, blogs, and podcasts are effective channels for showcasing your speaking engagements, sharing thought leadership, and offering public speaking tips. Diversifying your presence across these mediums enhances visibility and strengthens your brand identity. Ensure that the content you produce aligns with your brand values and messaging strategy to maintain consistency and impact.

Amplifying means that platforms already exist. On the contrary, our message would be just through events or articles. We live in a very fast world. Change is permanent. Make sure you use the right tools for the right reasons. Make sure those you feel comfortable in the channel. Are you more a writing and reflexive type? Think about tools like Substack. Are you a more video type of person? YouTube, IG or TikTok might be good options. Think about your message, who do you want to reach and if that fits in your personal brand.

Social media platforms have been the biggest platforms worthy of discussion as of late, rightfully so, but the word of mouth leverage is equally as beneficial when done in the local environments where a fan base is more than virtual. I’ve marketed and sold out events and rallied people around a civil cause through on the ground, old school, door to door marketing and it still works. Broaden the audience, broaden the support, and be amazed at the results that people realized you just wanted to communicate with and excite them about a new opportunity or information. It better be good and provide value if you want the brand to raise the frequency and gain the attention of people!!

En los tiempos de purga digital; lo más importante es CREDEBILIDAD. En estos momentos la fidelidad depende de lo que es REAL. Como conseguir credibilidad para multiplicar una comunidad debe ser nuestra pregunta. Inicio: Con la Investigación mayor amiga, Ligereza su enemiga.

Building a lasting personal brand as a public speaker, start by defining your unique value proposition—what sets you apart from others. Identify your core message and areas of expertise, and ensure these align with your passions and strengths, making your message relatable and authentic. Regularly create and share valuable content that addresses your audience's needs, establishing yourself as a thought leader in your niche. Networking is crucial—connect with other professionals in your field, collaborate on projects, and seek opportunities to speak at events. Engage with your audience, respond to feedback, and continuously refine your skills to stay relevant.

Building a personal brand as a public speaker is a continuous journey that requires ongoing learning and adaptation. Stay updated on the latest trends in public speaking and communication. Seek feedback regularly, attend workshops, and observe successful speakers to refine your skills. Reading extensively can also help keep your content relevant and engaging. Embrace this evolving process, knowing that each step contributes to establishing a meaningful and lasting impact in the world of public speaking.

"Learning never ends" they say. The truth is, there's always something new to know about. As a public speaker, continuously learning about public speaking, the new trends, will help you to build a lasting personal brand. Honestly, change is constant, there's need to move along with change to remain relevant in your field.

Study the greats. The more diverse these stars are, the better for you. The whole key is to assemble bits and pieces into your delivery. What fits? What does not? I watched Jerry Seinfeld walk so briskly to the mic at a show; his urgency sent a message - I am here, in charge, and you will be laughing. It’s a career long pursuit and hunger to improve. One universal truth, as the U.S. Army prescribes: when placed in charge, take charge. Own the stage, and NEVER thank anybody for their time.

Continous Learning is the starting point of personal brands, people don't want to hear the same thing, but from people who update and get their hands on Intresting content.

A long-lasting personal brand as a public speaker on LinkedIn is built through continuous learning. By staying updated, adapting to new trends, and refining your expertise, you remain relevant and credible. This commitment to growth showcases your dedication, attracting and retaining a professional audience that values your evolving insights. For instance, Brené Brown's commitment to continuous learning is evident in her evolving research on vulnerability and leadership. By consistently sharing new insights and adapting her message on LinkedIn, she maintains relevance and credibility, reinforcing her strong personal brand as a trusted public speaker and thought leader.

Building a lasting personal brand can be difficult because as seasons change, so does the audience's attention span, and what your brand had to offer in the summer, may not work in the winter. Keep yourself updated on the current events and trends in the community that you are speaking to.

As a speaker and actress, I have learned that knowledge is a powerful tool that allows you to reinvent yourself and adapt to changes, ensuring that your voice always has something valuable to contribute. Never stop growing, exploring new ideas, and honing your skills. Every experience, every book, every conversation is an opportunity to enrich your message and strengthen your impact.

There is always something new that come in the corner, something that several years before doesn't exist. Like AI for example. So continuous learning is a must for public speaker. Learning new things and you can make it presentation in your speech