I believe that you need to focus on the preferences of the target audience. And there are many examples from life, I can tell you if necessary.

In my experience working on large-scale projects like iFood’s Order Manager, conflicting usability insights are common. To resolve these situations, I prioritize feedback based on user impact, focusing on changes that directly enhance the user experience and product performance. Aligning decisions with project goals, such as conversion rates or operational efficiency, helps maintain clarity on what matters most. I also believe usability is an ongoing process. We rely on continuous testing and iteration to validate insights and refine the product over time. This way, even conflicting opinions become valuable inputs for improving the solution step by step.

You're facing conflicting opinions on usability testing insights. How do you reconcile differing priorities? When conflicting opinions arise from usability testing, creating consensus demands diplomacy. Here's how to align priorities: - Identify common goals: Start with shared objectives to build a foundation for compromise. - Weight feedback based on user impact: Focus on insights that offer the most significant improvements to the user experience. - Facilitate a collaborative workshop: Bring stakeholders together to discuss findings and agree on actionable steps. How do you navigate differing perspectives in usability testing?