How do you balance the trade-offs between speed, cost, and quality in a heuristic evaluation?

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Heuristic evaluation is a quick and cheap way to identify usability problems in a user interface design. It involves having a small number of evaluators inspect the interface and compare it to a set of usability principles, or heuristics. However, heuristic evaluation also has some limitations, such as low reliability, variable quality, and limited scope. How do you balance the trade-offs between speed, cost, and quality in a heuristic evaluation? Here are some tips to help you get the most out of this technique.