The first question to ask yourself is, just how detrimental is the influencer posting late to the success of your campaign? Likely, not that much. It will depend on your objectives, but I'd suggest thinking about where you can make-up for potential missed metrics: 💸 If you're missing an awareness hit, could you negotiate some paid or boosting rights for the content on brand channels? 🤳 If you're missing an engagement hit, could you request the influencer supplements their planned content with some additional deliverables? 👥 If you're working with an agency, is there a discounted rate you can get on the next campaign you work with them on?

To salvage your campaign after a micro-influencer misses their posting schedule: Act Quickly: Reach out immediately to understand the reason for the delay and set a new posting deadline. Adjust the Plan: Shift the campaign timeline or reallocate content to ensure momentum isn’t lost. Increase Engagement: Offer additional content ideas or a time-sensitive promotion to boost impact when the post goes live. Leverage Other Influencers: Utilize other influencers in your network to maintain consistency in messaging. Monitor Closely: Track the new schedule and ensure it aligns with your campaign goals.

☀️ "In the world of influencer marketing, adaptability is key!" Even a minor slip in your posting schedule can be turned into an opportunity. Here are some tips to keep your campaign thriving: - Leverage User-Generated Content: Encourage followers to share their experiences, creating authentic engagement and content for your brand. - Repurpose Existing Content: Refresh and share past successful posts to maintain momentum without starting from scratch. - Engage with Your Audience: Use polls or Q&A sessions to foster interaction and keep your community engaged, even during delays. Remember, every challenge is a chance to innovate—let's get it!

If your micro-influencer missed their posting schedule, you can salvage your campaign by acting swiftly and creatively. First, reach out to the influencer to get clarity on the delay and work with them to reschedule the post as soon as possible. If timing is critical, consider supplementing their content with additional posts from other influencers or promoting the campaign through your own channels. Offering incentives like limited-time discounts or special offers can also help regain momentum and engagement. Keep your client informed throughout to show that you are proactively managing the situation and ensuring the campaign's success.

We need to immediately notify the customer and reschedule the post for the best time to maintain the same level of engagement as it would have at the original time.

To salvage your campaign's success after a micro-influencer misses their posting schedule, first reach out to them promptly to understand the reasons behind the delay and assess their willingness to make amends. If they are still on board, discuss the possibility of adjusting the timeline to allow for a quality post that aligns with the campaign goals. Consider leveraging other promotional channels or influencers to maintain momentum, such as amplifying content from previous posts or engaging with your audience directly through live sessions or Q&A formats.

I think it’s about open lines of communication with the brand partner and working collaboratively to manage another window that generates the same impact. In my experience when talent don’t post it’s linked to a wider issue that will ultimately impact the performance of the post. So just listen, be agile, work fast and communicate.