Your influencer collaboration falls through last minute. How will you salvage your digital strategy?
When your planned influencer collaboration falls apart, adapt quickly to keep your digital strategy on track. Here's a game plan:
How do you adjust when marketing plans change unexpectedly? Share your strategies.
Your influencer collaboration falls through last minute. How will you salvage your digital strategy?
When your planned influencer collaboration falls apart, adapt quickly to keep your digital strategy on track. Here's a game plan:
How do you adjust when marketing plans change unexpectedly? Share your strategies.
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When working with talent at any level always have a plan B and a Plan C. Plus it’s critical to have a playbook that can easily pivot the creative idea to utilize different influencer(s) and even alternate creative concepts. Be prepared and never panic.
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If your influencer collaboration falls through last minute stay focused on the brand they were meant to promote. The brand's value proposition remains. Promote it, target the same audience and keep moving forward. And, moving forward, build new influencer relationships you hope are more reliable.
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Influencer collaboration can also involve using internal influencers. Leveraging your company community, key thought leaders/ senior leaders in your organization, or other community members that can provide subject matter expertise or credibility can also work to evolve your digital strategy.
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When a planned influencer collaboration falls through last minute, it’s vital to adapt swiftly to keep your digital strategy on track. Start by boosting your owned content—ramping up original blog posts, videos, or social media updates can help fill the void and maintain engagement with your audience. Use this opportunity to engage with your community directly, fostering deeper relationships through interactive content, polls, or Q&A sessions. Additionally, diversify your partnerships by reaching out to other influencers or brands for potential collaborations, which can create new opportunities and broaden your reach. By implementing these strategies, you can effectively pivot your marketing efforts and maintain momentum in your strategy.
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An influencer can only influence. A brand needs to be able to stand on its own legs and make a statement irrespective of who else endorses it. For that matter even influencers will not be drawn to brands that don’t know what they stand for or what their purpose is. If a deal falls through analyse the reasons. Was it lack of resonance? Was it the strategic insight and idea? Was it other issues that were more about the collaboration details than the brand? To bolster brand presence again, don’t hurry to find a replacement. Take a minute to create a brand campaign that reaffirms values, vision and promise. Do it in the most innovative and disruptive way. Remember: the first real influencer should be the brand itself.
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Ensure that from the outset, both parties have a mutual understanding of expectations, deliverables, and timelines. This clarity can prevent misunderstandings and provide a foundation for resolving issues if they arise.
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Any investment (in or out of marketing) is safer when diversified - in this case across a range of influencers and other tactics. i.e.: you will have likely undertaken influencer mapping to determine a range of options for different audience needs. This can be further mitigated by investing in long-term partnerships. Not only are these less likely to "fall through", but brands can also form a stronger bond with an influencers audience thus strengthening key brand metrics. Play the long game to reap the rewards.
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The show must go on, and sometimes, the unexpected encore steals the spotlight! An influencer collaboration that falls through at the last minute is similar to the lead singer canceling before the big show—it's time to improvise! Focus on the band: repurpose existing content, convert internal experts into micro-influencers, and amp up user-generated content to maintain the momentum. It's like hosting a surprise jam session instead of a concert—different but equally engaging. Rethink the stage with agile content that is relevant to the moment, such as live Q&A sessions and behind-the-scenes stories.
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To quickly adapt your digital strategy: 1. Activate your micro-influencer network - reach out to smaller, engaged creators who can deliver content quickly with shorter lead times. 2. Repurpose existing high-performing content across multiple platforms while new partnerships are secured. 3. Launch an authentic user-generated content campaign to maintain momentum and engagement. 4. Implement a hybrid approach by combining paid promotions with organic content to maintain visibility. 5. Leverage your brand's internal subject matter experts for thought leadership content and behind-the-scenes features. 6. Focus on hyper-local collaborations to quickly connect with engaged community members.
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1. Promote aggressively the content you already have. 2. Leverage the power of your community if you have one and if you don’t, you can create an engaging social media challenge your followers can be part of.
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