Your guests are reluctant to share their opinions. How can you gather meaningful feedback?
In hospitality, gathering honest feedback is crucial for improvement but can be challenging when guests are reluctant to share. Here’s how to encourage them to open up:
What strategies have worked for you in gathering guest feedback? Share your thoughts.
Your guests are reluctant to share their opinions. How can you gather meaningful feedback?
In hospitality, gathering honest feedback is crucial for improvement but can be challenging when guests are reluctant to share. Here’s how to encourage them to open up:
What strategies have worked for you in gathering guest feedback? Share your thoughts.
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Ask for feedback during their stay while their experiences are still fresh. Give a discount on a future stay or service as a thanks for their feedback. Assure guests that their feedback will be viewed as confidential in the interests of being able to make better improvements.
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To gather meaningful feedback from reluctant guests, I create a comfortable and non-intrusive environment for sharing opinions. I use open-ended questions during casual conversations, ensuring guests feel heard without pressure. Offering anonymous feedback options, such as comment cards or digital surveys, often encourages more honest responses. I also pay attention to subtle cues, like body language or behavior, to gauge their experience. By consistently showing genuine care and following up thoughtfully, I build trust, making guests more willing to share their insights over time.
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When guests are reluctant to share their opinions, I focus on creating a comfortable and non-intrusive environment for feedback. I emphasize how much their input means to us and how it helps us improve our service. Providing multiple channels like anonymous surveys, casual conversations, or quick digital forms makes it easier for them to share their thoughts. By showing genuine appreciation for their feedback and acting on it, I build trust and encourage open communication over time.
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Once, at a hotel I was assisting, we needed to collect feedback on several services with over 30% guest participation and meaningful responses. To achieve this, my team used gamification: QR codes were placed at service points, linking to surveys. Guests earned small prizes for each completed survey and entered a draw for a bigger prize if they used all services. The idea sparked enthusiasm, and guests eagerly shared feedback. For added intrigue, I placed the final QR code in a remote lounge café, rarely visited. Over the weekend, this café achieved its usual two-week revenue—a win for engagement and creativity. 😊📈
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