To collect guest feedback seamlessly and without being intrusive, consider the following strategies: - Implement a digital feedback system, such as a tablet or kiosk, where guests can quickly leave their thoughts at their convenience. - Offer an online survey that can be accessed via QR code, allowing guests to provide feedback on their own devices at a time that suits them. - Embed a feedback form within the guest Wi-Fi login page, capturing insights while they access the service. - Provide comment cards in guest rooms or at the checkout area, which can be filled out and left in a designated box. - Follow up with a post-visit email that includes a link to an online feedback form, ensuring it's brief and user-friendly.

First of all, don't overwhelm them. Gathering anecdotal feedback during check-in or check-out or even during the stay is always good. I've always tried to train the teams to keep track of feedback and we report it in the daily operations meeting, see what's useful and what isn't. For the more qualitative feedback, you'll have to make choices. It's really hard to get all of the info you want out of every guest, so you're better off focusing on a simple NPS score or something. Sending them an email or asking to fill in a small piece of paper at the restaurant or scan a QR code isn't too much of an effort. You can always incentivize them with a drink, a late check-out etc to get more guests to share their thoughts with you.

I've been working on this with our front desk for years. When someone is checking in, it's natural for the guest to respond to "what is bringing to our area" to say "Business" While training, I say, GREAT! Which company? They may have a negotiated special rate with us. If they do not, I ask "I've never heard of them, are they new to our area, if they say their actual company and they are visiting another, you'll be amazed and able to dig deeper and wider into both companies.

Send a short feedback survey a day after the guest's departure. They’ve had time to process their experience but are still engaged. Use an automated message during the stay to ask, “Is everything to your satisfaction?” This feels more like a service check than a feedback request. Guests in gegeral appreciate this type of interest shown by the hotel. Use Technology Wisely, facilitate the customer by redirecting them on the different platforms such as Google reviews, Tripadvisor, etc. Oh, don't forget to reply after you receive the review (positive or negative).