What do you do if your creative strategy is falling behind the latest trends and advancements?

When your creative strategy starts lagging behind the latest trends and advancements, it’s essential to adapt and evolve. Here's a roadmap you could follow • Embrace new tools & technologies (like AI) • Leverage data-driven insights • Monitor trends and follow relevant ones • Seek inspiration beyond your industry Do not be reluctant to ask for help, discuss with other creatives, marketers. Think out of the set norms and be always ready to experiement. Embrace change, and your creative strategy will evolve with the times!

"Minority Report" antecipou muitas tecnologias que só se tornaram realidade anos depois. Para não ficar para trás, mantenha-se sempre aprendendo, seja através de cursos, conferências ou simplesmente estando atento ao mundo ao seu redor, para que suas estratégias permaneçam na vanguarda da inovação.

It's a typical situation of spotting a declining trend with your communication and the best way to ament it is by auditing the current strategy. And how you do that? Analyze your existing creative assets, campaigns, and messaging. Identify what's working and what's not. Are there any elements feeling tired or out of touch? Research Industry Trends and Insights from Target Audience. Understand how your target audience interacts with content and what resonates with them and try to map it well with your communication and execution, channel agnostic. Conduct surveys, analyze social media engagement, and gather customer feedback to identify their evolving preferences.

Cuando una estrategia creativa se queda atrás de las últimas tendencias y avances, es importante tomar medidas para adaptarse y mantenerse relevante en el mercado. implementando acciones para revitalizar la estrategia creativa y asegurarse de que la empresa se mantenga al día con las últimas tendencias y avances, lo que puede conducir a un mayor éxito y crecimiento en el mercado.

The natural first step is to set clear Goals - define specific goals for your revamped creative strategy. What do you want to achieve? Brand awareness, engagement, website traffic, or lead generation? Then to track and measure Results by analysing performance of your new creative campaigns. For instance, monitor key metrics and identify what resonates best with your audience and try to bring that out in the following campaigns. It is important to be Agile and Adapt. If something isn't working, tweak it or try something new. Continuous iteration and improvement are key.

Other things to consider: 1. Research: Stay updated on industry trends and advancements through research and attending relevant events. 2. Training: Invest in training and development for the team to acquire new skills and knowledge. 3. Collaboration: Foster collaboration with other departments or external partners to bring fresh perspectives and insights. 4. Experimentation: Encourage experimentation and testing of new ideas and approaches to stay innovative. 5. Adaptation: Be flexible and willing to adapt strategies based on emerging trends and consumer behavior. 6. Evaluation: Regularly evaluate the effectiveness of the current strategy and make adjustments as needed to stay competitive.

In this context I would like to add that one can follow industry leaders and creative minds on social media. Can even look at award-winning creative campaigns for inspiration. + Invest in Learning: Take online courses or attend workshops to develop your creative skills and stay updated on the latest trends in design, copywriting, or marketing technologies. ++ Embrace a Growth Mindset: View challenges as opportunities to learn and improve. Be open to new ideas and willing to experiment to stay ahead of the curve. Overall, stay curious!