What challenges arise when finding your niche for Thought Leadership?

Finding your niche in Thought Leadership involves not just identifying your passions and skills but also assessing the market's needs. Balancing personal expertise with audience demand is crucial. Test your niche with content and gather feedback for a well-aligned and valuable thought leadership focus.

Articulate your value, not as a self-critique but from the perspective of your happiest customers. Trust me, read that one more time. When we talk about the outcome we produce for clients, the natural tendency is to: - Play it down. - Get too theoretical. - Present it like a commodity. Stop. Channel your best customers, what do they say about your value? That is how you articulate it.

Establishing your thought leadership niche involves navigating challenges like pinpointing a unique angle and striking a balance between niche focus and broader appeal. Consistency in content creation amid professional responsibilities requires a strategic approach. Building credibility within your niche takes time and demands showcasing experience to foster trust. Adapting to industry changes and standing out against established competition requires flexibility and strategic networking. Balancing personal and professional branding within your niche demands authenticity for resonance with your audience and mainly passion for your domain.

Authenticity, innovation, and generosity serve as key differentiators. Embrace your unique voice, challenge norms, and generously share knowledge to establish a distinct presence, fostering trust and loyalty within your audience and industry peers.

Identify Unique Perspective: - Define what sets you apart, whether it's your experiences, insights, or problem-solving approach. Specialize and Be an Expert: - Narrow your focus to a specific niche within your field to establish yourself as an expert. Prioritize Authenticity: - Share personal stories and lessons to build trust and authenticity, making your voice stand out. Consistent Messaging and Engagement: - Maintain a clear and consistent message across various platforms, actively engage with your audience, and participate in discussions to strengthen your thought leadership presence.

A simple Phillips screw keeps everything together in a $100 million dollar F15 fighter jet, the same is true for an Ikea dinning table. The question every thought leader must ask is, are you aligning with your highest value actualisation? "A leadership coach for executives & teams" "I help PE funds create result oriented leadership cultures in their portfolio companies so they can exit faster + at a higher multiple" It's the identical service. The only difference is, the second option aligns to a higher level of value actualisation. Therefore, gets paid more + positioned as a premium expert. Are you aligning with the right value chain? It's the little hinges that open the big doors.

20% creation, 80% re-purposing. #1. Re-framing For example, your topic is: The Power Profile: 5 Step Checklist to Make Your LinkedIn Stand Out! You can re-frame it as follows, Inspirational: How Jane Landed her 3 Dream Clients with a Simple LinkedIn Profile Overhaul Tactically: Watch Me Revamp a Real LinkedIn Profile: From Average to Awesome Lessons: 5 LinkedIn Must-Haves from Reviewing Over 500 Profiles Now, 1 topic = 4-6 new angles of content. #2. Re-purposing Record yourself speaking on a specific topic on Zoom. Send the recording to your team and instruct them to create, 1 newsletter. 1 carousel 1 long-form video 4-6 short text posts 4-6 short videos 1 email series. Deploy them over 2 weeks. Re-use after 3-4 months.

Pivot to identity based selling. If you trigger resistance in your audience, they won’t engage with you. Are you struggling with… Are you losing to… Are you frustrated by… This is symptom-based selling. You end up attracting the lower end of victims and tyre-kickers. Pivot to identity based selling. Speak to their highest version. Talk about freedom, peace of mind, self-actualization and joy. Here are a few examples, Symptom: I’ll help you lose 5 pounds. Identity: The energy to play with your kids and feel sexy around your partner. Symptom: Overcome self-doubt at work. Identity: Landing the next big role you deserve on your own terms. Go big by going deep.