What are the best ways to use your customer's industry knowledge to improve your relationship with them?

Generally, people desire connections beyond the professional realm. Therefore, cultivating a friendly and personal approach is rewarding. Identify shared interests with customers, engage in those subjects, follow up on essential details, inquire about their families, or extend birthday wishes to foster a more meaningful connection.

Tap into your customer's industry know-how by seeking their opinions and feedback.Tailor your products or services based on industry trends, showcasing a commitment to their specific needs.Establish a knowledge-sharing platform, where both you and your customers can exchange valuable insights.

While some individuals naturally remember details, if it's not your strength, consider jotting them down in your contact list. The crucial factor is authenticity. If being a 'people person' isn't your forte, contemplate hiring someone who excels in this area.

Exhibiting that you have experience within your customer's industry not only saves time in discovery, but is crucial for collaborative relations. Arriving to a conversation prepared demonstrates professionalism and effort. Now, when faced with an unfamiliar term: don't skip over it. Write it down. Express a genuine desire to learn. We are human. Although we all get caught doing this- be mindful of using your own company's jargon. While we are all to familiar with our niche acronyms, they become an unnecessary distraction for our customers. Educate your customer when there is no getting around using them.

Managing relationships is crucial for any business and proves to be a beneficial endeavor, particularly in larger enterprises. Allocate time to stay aware of the latest developments and potential opportunities in the business landscape.

It can be difficult to visualize how a system or process can improve when said system has not changed in years. "Yes, we know it's old, there's likely a better way, but if it ain't broke why fix it?" Having the ability to illustrate your solution's value through real-world customer success scenarios is one of the most powerful tools in a salesperson's arsenal. Showcasing stories of transformation demonstrates the art of the possible, and insight into industry leaders' & competitors' process.

Consistency is key. In building relationships with multiple customers, can be easy to lose track of time between touchpoints. . Following up with value-added content In-between meetings, once a month, bi-weekly, etc. . heightens our industry knowledge and strengthens client relations.

At UpFlip, we survey our customers to understand their pain points. Then we create content or solutions to help them and other business owners to overcome those pain points. We find this helps keep people more engaged and keeps the team aligned with the customer goals.