What are the best ways to create effective online listings for commercial properties?

2 Write clear and compelling copy

Another key element of an online listing is the written description of your property. You need to write clear and compelling copy that summarizes the main features and benefits of your space, and addresses the needs and pain points of your target market. You should also include relevant and accurate information, such as the size, location, price, availability, lease terms, zoning, utilities, and contact details of your property. You should avoid using jargon, vague, or exaggerated language, and focus on the facts and value proposition of your space. You should also use keywords and phrases that match the search intent and queries of your potential customers.

3 Optimize your listing for search engines and platforms

To increase the visibility and reach of your online listing, you need to optimize it for search engines and platforms. You need to use SEO best practices, such as using relevant and descriptive titles, tags, and meta descriptions, and using keywords and phrases that match the search intent and queries of your potential customers. You should also use schema markup and structured data to help search engines understand and display your listing better. You should also choose the right platforms and channels to list your property, such as commercial real estate websites, directories, social media, or email marketing. You should also monitor and update your listing regularly, and track its performance and feedback.

4 Include testimonials and social proof

One of the most effective ways to build trust and credibility for your online listing is to include testimonials and social proof from your previous or current tenants or buyers. Testimonials and social proof can help you showcase the satisfaction and success of your customers, and demonstrate the value and quality of your property. You can include quotes, ratings, reviews, case studies, or logos from your customers, and highlight their positive experiences and outcomes with your property. You can also use video testimonials or interviews to add more personality and emotion to your listing.

5 Provide a clear call to action

The final and most important element of an online listing is the call to action. You need to provide a clear and compelling call to action that tells your potential customers what to do next and how to contact you. You should also make it easy and convenient for them to reach out to you, by providing multiple options, such as phone, email, web form, chat, or social media. You should also create a sense of urgency and scarcity, by using phrases such as "limited availability", "act now", or "don't miss this opportunity". You should also follow up promptly and professionally with any inquiries or leads that you generate from your online listing.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?