What are the top 5 ways to improve your property website's landing page for SEO and PPC results?

1 1. Use relevant keywords

Keywords are the words and phrases that your target audience uses to search for properties like yours on Google or other search engines. You want to use keywords that match their intent and expectations, as well as your property's features and benefits. For example, if you manage a luxury apartment complex in downtown Chicago, you might use keywords like "luxury apartments in Chicago", "downtown Chicago rentals", or "Chicago apartments with amenities". You can use tools like Google Keyword Planner, Ubersuggest, or Moz Keyword Explorer to find and analyze keywords for your property website. Use your keywords in your landing page's title, headings, subheadings, content, meta tags, and URL.

2 2. Create a clear and compelling value proposition

A value proposition is a statement that summarizes why your property is the best choice for your potential tenants. It should highlight your unique selling points, benefits, and advantages over your competitors. A good value proposition should answer these questions: What is your property? Who is it for? How does it solve their problems or needs? What makes it different or better than others? You should place your value proposition at the top of your landing page, where it can catch the attention of your visitors and persuade them to stay and learn more.

3 3. Design a user-friendly and responsive layout

The design and layout of your landing page can affect how your visitors perceive and interact with your property website. You want to create a user-friendly and responsive layout that is easy to navigate, read, and understand on any device. Some best practices for designing a user-friendly and responsive layout are: Use a simple and clean design that avoids clutter and distractions. Use white space, contrast, and color to create visual hierarchy and guide the eye. Use images, videos, icons, and testimonials to showcase your property and create emotional appeal. Use clear and concise copy that communicates your value proposition and key messages. Use headings, subheadings, bullet points, and short paragraphs to break up the text and make it scannable. Use a font size, style, and color that is legible and consistent. Use buttons, forms, and calls to action that are visible and inviting.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?