In navigating value clashes with influencers, here’s my approach: 1. Define non-negotiables. Start by reaffirming our core values to avoid conflicts. 2. Seek alignment. A direct conversation sometimes reveals unexpected common ground. 3. Be prepared to say no. In startups, staying true to our mission can be more impactful than any short-term partnership.

In situations like this, I prioritize open communication. I would engage in an honest conversation with the influencer, discussing my values of thought leadership and why they are important to me. Common ground is key: I'll look to where we see eye-to-eye on certain issues, and work to communicate how we can partner without sacrificing my standards. If a true symbiosis is not possible, I have no qualms moving on. Authenticity in the leadership I provide is worth more than any fleeting partnership.

When an influencer’s brand clashes with your core thought leadership values, it’s time to take a 𝘴𝘵𝘦𝘱 𝘣𝘢𝘤𝘬 and 𝘢𝘴𝘴𝘦𝘴𝘴. First, stay true to your mission — integrity and authenticity are the bedrock of your leadership. If the misalignment is too significant, don’t be afraid to distance yourself, even if it means facing uncomfortable conversations. Lastly, use it as an opportunity to redefine and reinforce your values for your audience. In the end, the right connections will respect your stand and align with your vision.