How do you improve data relevance for your audience?
Data is a valuable asset for any organization, but it can also be a source of confusion, frustration, and mistrust if it is not relevant to the needs and expectations of your audience. Data relevance means that the data you collect, analyze, and present is aligned with the purpose, context, and interests of the people who use it. In this article, you will learn how to improve data relevance for your audience by following four steps: defining your audience, assessing your data quality dimensions and attributes, applying data quality rules and standards, and communicating your data effectively.