How can you use TikTok Live to establish yourself as a thought leader in your industry?

2 How to prepare for TikTok Live?

Before you go live on TikTok, you need to do some preparation to ensure a smooth and successful broadcast. First, you need to have at least 1,000 followers and a verified account to access the live feature. Second, you need to choose a topic that is relevant, timely, and valuable for your industry and audience. Third, you need to plan your content, structure, and delivery, and prepare some notes or prompts to guide you. Fourth, you need to test your equipment, internet connection, lighting, and sound quality, and find a suitable location to stream from.

3 How to promote your TikTok Live?

To attract more viewers and increase your engagement, you need to promote your TikTok Live before, during, and after the broadcast. Before you go live, you can create a teaser video or post on TikTok and other social media platforms, and invite your followers to join you. You can also use hashtags, keywords, and captions to optimize your visibility and reach. During your live, you can encourage your viewers to share, comment, and interact with you, and offer incentives or rewards for their participation. After your live, you can repurpose your video or highlights into other content formats and platforms, and follow up with your viewers.

4 How to deliver your TikTok Live?

The way you deliver your TikTok Live can make or break your reputation as a thought leader. You need to be confident, authentic, and professional, and show your personality and passion. You also need to be clear, concise, and consistent in your message and tone, and avoid jargon or filler words. You should also be responsive, respectful, and engaging with your audience, and answer their questions, address their feedback, and acknowledge their support. You should also be flexible, adaptable, and prepared for any technical issues or challenges that may arise.

5 How to measure your TikTok Live?

To evaluate the impact and effectiveness of your TikTok Live, you need to measure your performance and results using the analytics and insights that TikTok provides. You can track metrics such as views, watch time, likes, comments, shares, followers, and live gifts, and compare them with your goals and expectations. You can also use qualitative feedback from your viewers, such as testimonials, reviews, or suggestions, to improve your future broadcasts. You should also celebrate your achievements and thank your audience for their support and engagement.

6 How to leverage your TikTok Live?

Your TikTok Live is not a one-time event, but a part of your ongoing strategy to establish yourself as a thought leader in your industry. You can leverage your live video to create more value and opportunities for yourself and your network. You can use your live video as a lead magnet, a product launch, a webinar, a podcast, or a blog post, and generate more traffic, conversions, and sales. You can also use your live video as a networking tool, a collaboration offer, a referral source, or a testimonial, and build more relationships, partnerships, and trust.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?