Use this simple decision path: 1. Check Past Results - Which strategy has proven ROI? - What's actually driving sales? 2. Test Small First - Run pilot campaigns - Compare real numbers - Start with 10-20% of budget 3. Scale Winners - Put more money into what works - Cut what doesn't perform - Track results monthly Let data guide spending, not hunches or trends.

I always find it useful when choosing between A & B: leverage the data you have and choose the option that is best backed by data. Creative ideas are always good to try but when it comes to a larger strategy, I believe that nothing tops a good data/analytics/insights-driven one. These data can be your existing pieces (e.g. user behaviour, past marketing performances, or revenue data) or data that can be obtained to predict both strategies' performance (e.g. market research, user interview, etc.). The one seems more pragmatic based on your data, go for that one. Bingo! You will atleast have something to fall back on in case the strategy goes wrong assuming there is nothing such as a full-proof strategy.

By benchmarking our most effective strategy result ,(quantity & quality standards) ... you must boost up your best horse available, you never boost up your worst, because it will never win the race ...

When facing conflicting marketing strategies, use this three-step approach: 1. Analyze Past Data - Review previous campaign results - Focus on strategies with proven ROI - Look for clear success patterns 2. Consider Your Audience - Invest where your customers are most engaged - Study their platform preferences - Follow their behaviors 3. Test Small First - Run pilot campaigns - Compare results - Scale what works, drop what doesn't Remember: Good decisions combine historical performance with smart testing. Keep the most budget in proven channels while experimenting with small amounts in new ones.

When I’m stuck between conflicting marketing strategies,I focus on what’s practical. First, I look at past campaigns—numbers don’t lie, so it’s easier to see what actually worked. Then, I think about where my target audience is most active and engaged. There’s no point putting money into channels they don’t care about. I also like to test things on a small scale—whether it's a new ad format or a different platform—before committing the full budget. This way, I stay flexible and make sure every dollar counts.

Conflicting marketing strategies are inevitable, but having a framework for conflict resolution is essential. Here are my recommended steps: 1) Identify the root cause of the conflict (e.g. channel overlap, promotional discount strategies, etc.) 2) Evaluate historical performanceto assess how each strategy could impact marketing outcomes. 3) Define opportunities based on the potential impact on marketing performance. 4) Test assumptions with data by running small-scale tests to validate assumptions using actual data. 5) Eliminate the root cause of conflict by choosing the strategy that maximizes marketing performance. 6) Monitor and validate performance by tracking performance over time to ensure outcomes remain consistent.

Marketing is a broad field, and situations like this are common. I’d recommend the following steps to decide what fits best: Consider the purpose: does one strategy align more closely with your company’s purpose? Use data to back up your decision: identify the metrics most aligned with business goals to support your choice. Evaluate quickly: the sooner you gauge the strategy’s success, the sooner you can either adjust or fully commit.

Se deparar com estratégias conflitantes é um cenário bastante comum, mas existem algumas formas de lidar com isso: 1. Se houver histórico de dados e aprendizados passados, utilize-os. Nada vai trazer melhores respostas que isso. 2. Caso não hajam dados, tente construir uma relação entre os objetivos e metas da empresa versus o potencial de retorno das estratégias de marketing, levando em consideração variáveis como capacity e habilidade do time, ferramentas disponíveis e aderência com o público-alvo. 3. Por fim, benchmarks são sempre bem-vindos. Entender o que outras empresas - sejam essas do mesmo setor ou não - já alcançaram com tais estratégias pode facilitar a tomada de decisão.

Define Your Goals: Clarity is Key: Clearly define what you want to achieve with your marketing efforts. Is it brand awareness, lead generation, or increased sales? Align with Business Objectives: Ensure your marketing goals align with your overall business objectives. Analyze Your Target Audience: Deep Dive: Understand your target audience's preferences, behaviors, and pain points. Tailor Your Approach: Choose strategies that resonate with your target audience and deliver value.