Client hesitation often stems from a lack of understanding or fear of failure. By simplifying the narrative, demonstrating value through stories and pilots, and building trust with expertise and transparency, you can transform doubt into confidence. Ultimately, trust isn’t built through promises—it’s earned through delivering tangible outcomes and fostering strong partnerships.

Explain those complex features in a simple language? :D I have noticed this is really typical for IT companies, that have only tech Founders. They use very technical language and most of them believe that's the right approach as they think that people like them are the ones buying their solutions. And in most cases that's not true, usually Marketing departments or Founders are the ones buying their products. So the language should be adjusted, and not act like a smartass, but as a relatable human being who built something cool and super helpful for X,Y

If the concerned business cares about its genuineness, then it will care about its customers & the society in general. In such a case it will take every step to ensure transparency in its activities. Hotels can have kitchens visible to the customers, packaged goods can display list of ingredients & their details plus total weight of the packaged goods, regular declaration of the final accounts in newspapers etc. are some methods used by businesses to earn public trust by ensuring transparency.

Simplify product features by focusing on the most valuable benefits for your clients, ensuring clear communication. Build trust through customer testimonials and offering personalized support to address their concerns directly.

Los vendedores de software suelen estar muy apurados por empezar a hablar de funciones y por compartir capturas de pantalla. La verdad es que lo que se necesita es aprender a contar buenas historias. El storytelling de venta puede ayudarles. Usando el elevator pitch, el círculo de oro, el modelo Pixar, el patrón héroe o el modelo de Vladimir Propp pueden mejorar la potencia de sus presentaciones contando historias que llegan al sistema límbico del decisor y provoquen la generación de oxitocina o sustancia química de la confianza.

Para ganarme la confianza del cliente, comenzaría simplificando las características complejas del producto mediante explicaciones claras y ejemplos prácticos que resalten su valor. Usaría demostraciones, casos de éxito o simulaciones personalizadas para mostrar cómo estas funciones resuelven sus necesidades específicas. Además, fomentaría una comunicación abierta para responder preguntas y abordar preocupaciones directamente. Acompañaría al cliente en el proceso de adopción, ofreciendo soporte continuo y capacitación si es necesario, asegurándome de que se sientan confiados y respaldados en cada paso. La transparencia y el enfoque en beneficios tangibles son clave para superar sus dudas.

Did you effectively translate these complex features into benefits they will accrue if they adopt your solution? If you are struggling to gain their trust, I will assume your problem is right there. Place yourself in THEIR shoes. What would they win by adopting your solution? This is step one. Step two is to give an idea how this would be accomplished. This is where you may want to talk about some of these features - in accessible, no-nonsense terms. If they are complex, also suggest how the client may be able to conquer that beast - chart action items to ensure the value gets realized during deployment. Even better: dutifully collect client feedback and funnel to Product Management, so complex things can be made simpler over time.

Um dos atributos do bom vendedor é saber fazer a leitura correta da venda e se antecipar ao movimento do cliente, sabendo disso, simplifique a complexidade, usei a linguagem do cliente a seu favor, ele sempre dá dicas de compras, apresente casos relevantes no mesmo sertor dele e faça uma visita guiada em um cliente que tenha o mesmo perfil dele, pode ter certeza, usando essas dicas vc irá comemorar a nova venda com certeza.

Gaining client trust with complex product features requires clear communication and a client-centered approach. Position yourself as a trusted advisor by fostering transparency and education. Begin by understanding their unique pain points and industry-specific challenges, tailoring your messaging to highlight how your product benefits align with their needs. Use success stories and live demos to illustrate the real-world impact of your solutions, providing clarity and confidence. Offer a tailored experience to make the product's value tangible. Maintain transparent, supportive follow-ups, reinforcing your role as a partner committed to helping, not just selling. This approach builds trust, clarity, and lasting relationships.