To enhance coaching effectiveness for a struggling sales team, prioritize clear communication and set realistic, achievable goals. Implement regular one-on-one check-ins to address individual challenges and provide tailored support. Utilize role-playing exercises to simulate client interactions, helping team members build confidence and refine their skills. Foster a collaborative environment by encouraging knowledge sharing and peer feedback. Additionally, celebrate small wins to boost morale and motivation. Finally, invest in ongoing training and development to equip the team with the latest sales techniques and tools, ensuring they feel empowered to meet deadlines and client demands effectively.

To keep coaching effective for your sales team amidst deadline pressures and client demands, focus on: - Prioritizing coaching - Focusing on high-impact activities - Using real-life scenarios - Leveraging technology - Encouraging self-reflection - Celebrating successes - Involving peer feedback - Monitoring progress

Experience has thought me that the most impactful coaching is the type that help the employee create solutions to resolve or minimise priority challenges / barriers . Therefore as the coach you need to ask the right questions that will help the employee identify the root cause of not meeting deadlines and client demands. The next thing is to encourage the employee to come up with practical solutions/ SMART set of activities that would be tracked and reviewed together at agreed intervals ( weekly , bi-weekly or Monthly)

I manage the sales target on a weekly basis by breaking it down into smaller, more manageable portions. This way, I guide the team in an adaptive and supportive manner to ensure they don’t register sales at the end of the month under any condition just to hit the target. Instead, I help them convert more leads into sales, effectively improving the sales conversion rate.

In my experience, when sales teams are struggling with deadlines and client demands, effective coaching starts with truly understanding the blockers. I focus on one-to-ones to uncover what’s hindering progress—whether it’s mindset, prioritisation, or external pressures. Setting up structured daily or weekly huddles has been a game-changer, helping the team align on goals and stay focused. I also coach around managing expectations—both internally and with clients—while celebrating small wins to keep morale high. It’s not about fixing the problem for them but empowering the team to navigate challenges with confidence knowing they will be supported along the way.

Clients are my first priority because they bring the revenue for the company. I need to ensure their demands are attended to and they are served excellently. I need my sales team to spend more of their time engaging with our clients, existing or new prospects, doing sales and marketing activities. As much as possible I don't want them to be burdened by administrative work so usually I create a sales support group to do the admin tasks for them and operational procedures are in place . By freeing them up from office duties, they could focus more on their selling activities to meet their revenue targets. With the back office support in place I could also spend more time with them on their client calls to help them close more sales.

To ensure coaching remains effective when a sales team is struggling with deadlines and client demands, it's crucial to adopt a hands-on, optimistic approach that encourages deep thinking and collaborative problem-solving. Engage Directly: Understand challenges firsthand. Promote Optimism: Inspire with positivity. Deep Thinking: Encourage introspection for solutions. Brainstorm Collectively: Refine ideas together. Set Clear Goals: Make tasks manageable. Real-Time Feedback: Adjust strategies on the go. Celebrate Wins: Keep morale high. Adapt Coaching: Tailor to individual needs. Peer Learning: Share successes for collective growth. This approach ensures the team not only meets deadlines but grows stronger in facing future challenges.

Plan to plan!! There’s a suggestion that sales people are “lazy”, maybe “complacent”, or they like to tread “the path of least resistance”. Let’s say this be true! We now need them to understand the idea of planning, therefore not leaving deadlines until the last minute, if they struggle to plan? Then let’s get them to plan to plan and so on and so on. This in its self will create positive planning habits and will reduce pressure around deadlines as pipelines a forecast will be easier to manage and predict.

Sob pressão, minha equipe de vendas se destaca com três estratégias-chave: priorização, colaboração e adaptabilidade. Primeiro, priorizamos oportunidades de alto impacto, usando insights baseados em dados para focar nos negócios mais relevantes. Segundo, incentivamos a colaboração por meio de reuniões rápidas diárias, garantindo alinhamento e resolução ágil de problemas. Por fim, mantemos a adaptabilidade, ajustando abordagens em tempo real com base nas necessidades dos clientes. Ferramentas de gestão de tempo, como time-blocking e CRMs inteligentes, também ajudam a otimizar esforços e reduzir o estresse.