If employees feel disconnected from CSR, it’s a signal to focus inward first. CSR starts within the company. Here’s how to re-engage effectively: - Listen to your people: Work with managers and HR to understand employees’ main concerns and what would make them feel more valued. - Start with internal impact: Ensure employees are supported and uplifted—happy people create happier communities. - Align CSR with local needs: Shift goals to reflect the priorities of your employees and the local community, making CSR feel personal and relevant. - Rethink engagement: Skip the generic keynotes; instead, involve employees in shaping CSR initiatives. what do you think?

In my personal experience, to reengage employees with the CSR mission, it’s essential to align the mission with their values and daily roles. Start by fostering open communication—ask for their input and listen to their perspectives on how CSR can resonate more personally. Highlight the tangible impact of CSR initiatives, showcasing real-world outcomes and celebrating contributions. Empower them to participate actively, perhaps through volunteer opportunities or decision-making in CSR projects. When employees see their efforts making a difference, they’ll reconnect with the mission naturally.

Si los empleados no se conectan con la Sustentabilidad de la empresa la estrategia está mal diseñada. Las empresas lejos de ser abstracciones son las personas que las componen y si la empresa no está involucrada no estamos haciendo referencia a una estrategia de sustentabilidad la cual debe estar alineada con el negocio o será romanticismo con buenas intenciones. Rehacer la estrategia reclama dialogar con todos los grupos de interés, comenzando por los empleados, para conocer problemas, oportunidades, debilidades, fortalezas, pasiones, reclamos... todo lo necesario para conocernos sabiendo con qué contamos, qué tenemos que mejorar y de qué forma podemos sumar energías a favor del enriquecimiento abarcador y sostenible.

To reengage employees with your CSR mission, create opportunities for personal connection and involvement. Share compelling stories of the impact your initiatives have made, highlighting the human element behind the cause. Organize team volunteering events or challenges that align with the CSR mission to foster hands-on participation. Provide platforms for employees to share their own ideas and experiences, making them active contributors. Recognize and celebrate individual and team contributions to CSR efforts, reinforcing their value. By creating an emotional and participatory connection, you can reignite their enthusiasm and sense of purpose.

You need to connect the CSR aspects to their own interest or their own performance and benefits. For examples, I used to organise a "Green Office campaign" (eg: Say No to Plastic, saving energy/water/paper use...) for employees by delivering a contest with a lot of prizes (everyone loves competition and gifts!), or I organise a movie show as Happy Hour with pop corn, detox water, a lot of fruits as a "must-do" meeting to learn about sustainability awareness, in which I show a movie of the consequences of plastic rubbish damaging the oceans and living beings like fish, birds... Then I have a quiz at the end to summerize what they learn from the movie show. Everyone loved it so much as they are doing something good, fun, and work related.