A fourth issue with payback period is that it focuses only on the financial aspects of the project and overlooks the non-financial factors that may also influence the decision. These factors may include the environmental, social, ethical, legal, or strategic implications of the project, such as its impact on the stakeholders, the reputation, the market share, or the competitive advantage of the firm. For example, a project that pays back in five years may be accepted if it aligns with the firm's mission, vision, and values, even though it may have a low NPV and IRR and entail significant risks and costs.
To avoid this pitfall, you should consider the non-financial factors along with the financial factors when evaluating a project. You should also use a multi-criteria approach that weights and ranks the different factors according to their importance and relevance to the decision.
Payback period is a useful tool to measure the liquidity and simplicity of an investment project, but it also has some limitations and drawbacks that can affect your decision making. By being aware of these pitfalls and mistakes and applying some corrective measures, you can improve your cash flow analysis and make more informed and rational investment decisions.