What are some of the common challenges and pitfalls of creating user scenarios for different platforms?

2 Cross-platform consistency and coherence

Another challenge of creating user scenarios for different platforms is to ensure that they are consistent and coherent across the platforms. This means that the user scenarios should reflect the same user goals, needs, and preferences, regardless of the platform they use. It also means that the user scenarios should align with the brand identity, tone of voice, and design principles of the product or service, and avoid any confusion or contradiction. To achieve this, you need to use a common user persona, a clear value proposition, and a well-defined user journey map, and test your user scenarios with real users on different platforms.

3 Platform-specific user research and testing

A third challenge of creating user scenarios for different platforms is to conduct platform-specific user research and testing. This means that you need to understand the user's context, environment, and situation when they use each platform, and how it affects their needs, motivations, and pain points. It also means that you need to use appropriate methods and tools to collect and analyze user data, such as interviews, surveys, observations, analytics, or usability testing. To do this, you need to define your research objectives, questions, and hypotheses, and choose the best platform for each stage of your research and testing process.

4 Platform-specific user feedback and iteration

A fourth challenge of creating user scenarios for different platforms is to incorporate user feedback and iteration. This means that you need to validate your user scenarios with real users on each platform, and measure their performance, satisfaction, and engagement. It also means that you need to use the feedback to improve your user scenarios, and test them again until you reach the desired outcome. To do this, you need to define your success criteria, metrics, and indicators, and use tools and techniques such as prototyping, A/B testing, or user reviews.

5 Platform-specific design guidelines and best practices

A fifth challenge of creating user scenarios for different platforms is to follow the platform-specific design guidelines and best practices. This means that you need to adhere to the standards and conventions that each platform provides for the user interface, interaction, and accessibility. It also means that you need to avoid any design errors or violations that may harm the user experience or cause rejection from the platform. To do this, you need to consult the official documentation, examples, and resources that each platform offers, and use tools and frameworks such as design systems, style guides, or libraries.

6 Platform-specific innovation and differentiation

A sixth challenge of creating user scenarios for different platforms is to balance innovation and differentiation with consistency and coherence. This means that you need to explore the unique opportunities and advantages that each platform offers for enhancing the user experience and creating value. It also means that you need to differentiate your product or service from the competitors and stand out from the crowd. To do this, you need to identify the gaps and needs in the market, and use tools and methods such as brainstorming, ideation, or experimentation.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?