Changing a company's values is evolutionary, not revolutionary. Leadership behavior sets the norms by which followers learn what is & is not acceptable. Without leaders embracing the need for change, it won't occur. Building values from employees to leaders can lead to confusion akin to a Tower of Babel where too many ideas dilute clarity. Understand the values contributing to the organization's success & the associated behaviors. If there is a misalignment between the leadership & these values, they may be an issue. Conversely, if leaders are aligned & employees are not, there is a mismatch with employees. Changing organizational values on a whim is a misconception. Value change is gradual and intentional.