How do you partner with other departments to build your brand?

This is the critical step - most brands invest vast amount of budget & resources to ensure customers get to understand what brand stands for, who it stands for. But, while doing so - most internal stakeholders are kept aside or out of loop. It is imperative that all major departments should root for core brand vision & mission. In fact, all employees should be rooting for the goals jointly & be ready to play the role of brand evangelist as & when required.

Brand guidelines are crafted to ensure consistent representation of a company's identity. Logo usage, typography, color palettes, and tone are all part of this. To create them, compile elements into a comprehensive document. Make it accessible by storing it on the company's intranet or a shared drive, ensuring all employees have access. Regularly communicate its importance through onboarding, training, and reminders. Encourage adherence by highlighting the positive impact of consistent branding on brand recognition and reputation. Regularly update guidelines to accommodate evolving needs. This fosters a unified brand image, highlighting company values both internally and externally.

In my previous organization - I remember it was all about organizing workshops/webinars where each department's role in adhering to brand guidelines was highlighted. Focus used to be on highlighting real-life scenarios to showcase their impact on the brand's image. Open discussions and Q&A sessions were also part of this session to address queries and concerns. Orgs can also provide practical resources like cheat sheets & visual examples to make the guidelines relatable for all roles. This approach ensures alignment & cultivates commitment to maintaining brand consistency across the organization.