Last updated on Oct 24, 2024

How do you incorporate keywords and SEO in your ad copy without sounding spammy?

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If you want to create engaging and creative ad copy that attracts and converts your target audience, you need to incorporate keywords and SEO in your writing. Keywords are the words and phrases that your potential customers use to search for your products or services online. SEO stands for search engine optimization, which is the process of improving your website's visibility and relevance for those keywords. However, you don't want to overdo it and stuff your ad copy with keywords that sound unnatural or spammy. That can hurt your credibility and turn off your readers. So how do you balance keywords and SEO in your ad copy without sounding spammy? Here are some tips to help you out.