How do you handle ad verification issues and disputes with publishers and platforms?

When handling ad verification issues and disputes with publishers and platforms, I focus on clear communication and data-driven solutions. I use trusted third-party tools like MOAT and DoubleVerify to ensure transparency and resolve issues quickly. Setting clear expectations upfront with publishers helps prevent disputes, and when they do arise, I rely on accurate data to drive fair resolutions. Regular audits and optimizations keep everything on track, minimizing future problems. By fostering strong relationships and staying proactive, I ensure smooth operations and maintain high standards in every campaign.

Handling ad verification issues and disputes with publishers and platforms requires a structured and transparent approach. First, ensure you’re using third-party ad verification tools like DoubleVerify or MOAT to monitor ad placements, viewability, and potential fraud. If discrepancies arise, gather all relevant data, including reports and screenshots, to present clear evidence of the issue. Communicate promptly and professionally with the publisher or platform, detailing the problem and expected resolution. Be familiar with the platform’s policies and terms to back up your case. If disputes persist, consider involving legal counsel or negotiating refunds or make-goods to maintain campaign integrity and protect your ad spend.

To handle ad verification issues and disputes with publishers or platforms: 1. **Document Everything**: Maintain detailed records of ad placements, impressions, and metrics. Use third-party tools like DoubleVerify for accurate tracking. 2. **Communicate**: Contact the publisher or platform with clear evidence of discrepancies. Share your data and request a resolution. 3. **Dispute Resolution**: Use the platform’s formal dispute process. Escalate issues if necessary and negotiate for adjustments or refunds. 4. **Contract Clarity**: Ensure your contracts specify performance benchmarks, verification methods, and penalties to avoid disputes.

Please follow this process to address ad verification issues and disputes with publishers and platforms: 1. Ensure integration compatibility on both parties' servers. 2. Verify the reporting timezone. 3. Pass the necessary parameters and macros in the code to provide sufficient information for demand to bid on the inventory. 4. Review the ad placement. 5. Conduct inventory verification to confirm it’s coming from the approved domain, which helps prevent domain spoofing. 6. Examine any policy issues to determine if the inventory is unique or contains invalid traffic. You can use third-party tools like Pixalate for quality assessment. 7. Check if the seller and ads.txt entry are available on the domain.

Ad verification vendors differ widely in methods and reporting. To choose the best one, compare their features, pricing, and reputation. Verify that their services integrate seamlessly with your publishers, platforms, ad server, analytics, and billing systems.

Ad verification disputes often arise from unclear expectations. To avoid this, define and document precise agreements on the vendor, metrics, thresholds, delivery, and payment terms with your publishers and platforms. Ensure these agreements are formalized with contracts or insertion orders and signed by all parties.

To manage ad verification issues effectively, monitor reports daily and address discrepancies immediately. Keep open communication with publishers and platforms, sharing feedback to resolve issues before they escalate.

In the event of an ad verification dispute, perform a thorough investigation. Gather and cross-reference data from your ad verification vendor, ad server, analytics, and the publisher or platform. Identify any discrepancies and seek detailed explanations and evidence from all parties to resolve the issue effectively.

Once you’ve investigated an ad verification issue, resolve it with fairness by presenting your findings clearly and objectively. Listen to the publisher or platform’s responses, remain open to compromise, and aim for a mutually acceptable solution. Document the resolution and follow up to ensure proper implementation.

Every dispute offers a learning opportunity. Analyze the causes, refine your processes, and implement improved practices to minimize the likelihood of future issues, enhancing overall campaign performance.

Understand industry standards and keep updated on new verification tech. Engage with the LinkedIn community and industry forums to learn best practices. This broader perspective can offer insights that improve your ad verification and dispute resolution strategies.