How do you demonstrate and promote the value and impact of online moderation to your organization?

1 Define your moderation goals and metrics

Before you can measure and communicate your moderation impact, you need to define what you want to achieve and how you will track it. For example, do you want to increase user retention, satisfaction, loyalty, or advocacy? Do you want to reduce negative feedback, complaints, or risks? Do you want to generate insights, feedback, or ideas from your community? Depending on your goals, you can use different metrics to quantify and qualify your moderation performance, such as engagement rates, sentiment analysis, net promoter score, or content analysis.

2 Collect and analyze your moderation data

Once you have your moderation goals and metrics, you need to collect and analyze your moderation data regularly and systematically. You can use various tools and methods to gather and process your moderation data, such as analytics software, surveys, interviews, or focus groups. You should also compare your data with relevant benchmarks, such as industry standards, competitors, or previous periods. This will help you identify your moderation strengths, weaknesses, opportunities, and threats.

3 Create and share your moderation reports

After you have your moderation data and analysis, you need to create and share your moderation reports with your organization. Your moderation reports should be clear, concise, and compelling, highlighting your key findings, achievements, and recommendations. You should also tailor your reports to your audience, using different formats, channels, and tones depending on their needs, preferences, and expectations. For example, you can use infographics, videos, or newsletters to showcase your moderation impact to a wider audience, or use dashboards, presentations, or meetings to discuss your moderation details with a specific group.

4 Align your moderation with your organization's strategy

To further demonstrate and promote the value and impact of online moderation to your organization, you need to align your moderation with your organization's strategy. You should show how your moderation supports and contributes to your organization's vision, mission, values, and objectives. You should also link your moderation with your organization's key performance indicators, such as revenue, growth, reputation, or innovation. By doing so, you will not only prove your moderation value and impact, but also enhance your moderation relevance and influence.

5 Showcase your moderation best practices and successes

Another way to demonstrate and promote the value and impact of online moderation to your organization is to showcase your moderation best practices and successes. You should share your moderation stories, examples, and testimonials that illustrate how you have created a positive, engaging, and safe online community that reflects your organization's values and goals. You should also highlight your moderation challenges, solutions, and learnings that show how you have improved your moderation skills, methods, and tools. By doing so, you will not only build your moderation credibility and trust, but also inspire your organization to appreciate and support your moderation efforts.

6 Solicit and act on your moderation feedback and suggestions

Finally, to demonstrate and promote the value and impact of online moderation to your organization, you need to solicit and act on your moderation feedback and suggestions. You should ask your organization for their opinions, expectations, and needs regarding your moderation. You should also listen to their concerns, complaints, and recommendations about your moderation. By doing so, you will not only show your moderation responsiveness and accountability, but also foster your moderation collaboration and improvement.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?