How do you avoid common pitfalls and risks of influencer marketing?

Influencer marketing can be awesome, but watch out for these traps! Before inviting that cool celeb to promote your product, be clear on your goals: Do you want more website visitors, social media fans, or actual sales? Figure out how you'll measure success (website clicks, follower count, etc.). It's like planning a party: know how many guests you want, who to invite, and how you'll celebrate before sending invites!

For influencer campaigns it's often difficult to measure KPIs other than reach, impressions and engagement because you can not accurately track the traffic and link your influencer campaign to conversions unless you use voucher codes.

You definitely need those SMART goals in order to build a succinct influencer marketing campaign. Depending on the tools at your disposal, you and your team can track whichever metrics tell the best story that shows how you achieved (or missed) your goals.

first be clear about your service/product , target audience and target audience habits and what you actually want like your offer. this are important things to find influencer right for your products.

Nowadays , Influencer Marketing is changing the market for whole digital world. Defining goals and Key Performance Indicators is one of the most important thing while making your brand well know by the customer. For Example, if you want your product to reach market faster then Instagram Marketing is the fastest way to reach to maximum audience and will help you to drive traffic to your website . You need to select between different types of Influencers - Micro , Mid Level and Macro Influencers which is best for your campaign and according to your budget. #b2cmarketing #branding #influencermarketing

Finding right influencers for your brand helps you reach right audience and targeted groups with less time. For example , if you are having a clothing brand then reaching out to Influencers who shares the content with Lifestyle , Clothing etc will make conversion higher rather than reaching out to skin care related influencers who is not actually the target audience.

Influencer marketing can be tricky! Imagine hiring a friend to promote your product, but you need to choose the right one. Don't pick someone your target audience doesn't follow (wrong friend!), someone who doesn't like your product (unhappy friend!), or someone who makes low-quality content (unskilled friend!). Look for someone who fits your brand, has engaged fans, and creates great content on the right platform (like Instagram for visuals, blogs for info). Choose wisely, and your influencer campaign can be a hit!

Based on your overall influencer and marketing goals, create ideal Influencer personas, defining the size of their audience, niche and engagement rate. Based on this ideal profile, it will be easier to find the right influencers, screen them and create a fruitful long collaboration. Networking and commenting before reaching out will also help in building a better communication and collaboration.

The age of standard Influencer promotions is gone. It's important to find influencers to fundamentally reflect the lifestyle of your ideal consumer and the vision/ethos of your brand. With most B2C companies, invest into Content Creators with whom you can create a long-term, authentic relationship in order to reach & convert their audience seamlessly. Creators allow your brand to get new life because they have an audience that follows them for the unique tone and content they create. And the more authentically you partner with them, the more authentic your brand will come across to be.

Be aware of overly commercial influencers that promote different brands in a short period of time and make sure the style of the influencer is in line with your brand and target audience.

there are 2 type of campaign in influencer marketing. first is working with top influencer or with multiple micro influencer. and most important is how relevant is audience is to your products. do not fool by only looking at followers. there are multiple website where you can look at different KPI

Imagine hiring a friend to recommend your restaurant. Don't script their review! Trust them to be genuine, and tell their followers honestly. Be clear about the partnership, and offer something special to them and their audience (like a discount). Don't just use them once, build a real connection! It's like having a friend tell their friends how awesome your restaurant is.

Building relationships with creators means opening a two-way communication channel. Yes, the creator needs some freedom, but the brand also needs to be accessible so if the creator has questions, or wants feedback during the creative process, they can receive the information in a timely and usable fashion. Being familiar with their work too is helpful, so you can say things like "I really like the video treatment you did with Brand X..." and "Could you model this short in harmony with what you did with Brand Y.." and that can build trust knowing that you know and like their work.

be sure to know the influencer your demand before you start working and let them know your expectation. and work on collaborating with influencer to get the best results. build good relationship to work in future. cause influencer marketing is one of top method of marketing. be open to try new things

Hiring a friend to promote your bakery can be compared to influencer marketing. To ensure a smooth process, it is important to monitor both their posts and your sales. Utilize tools such as website trackers and seek feedback from the influencer. If any discrepancies arise, make necessary adjustments. Just like keeping a watchful eye on the oven to bake a perfect cake, monitoring, learning, adapting, and savoring the delightful outcomes are key!

monitor your campaign . now there are multiple platform for influencer marketing. where you can connect, research and monitor your campaign. It's important to know the data so you can take advantage of it later.

It might be worth while to consider longer collaborations with influencers that truly like your product and going more into the direction of brand ambassadors.

When selecting an influencer to work with, don’t get dazzled by their following, it’s far more important to focus on how engaged they are with their network and how their network responds to them. Here’s an example: One of my first influencer marketing projects was with a major bank, who wanted to work with influencers in the personal finance sector to help them promote a new consumer credit offering. The bank had already put together a list of potential influencers, and one they loved in particular had over a million followers. But none of those followers engaged with the influencer. So I convinced them to pick a smaller influencer with 15k followers, whose followers loved her and were fans of any product she endorsed.

It's essential to recognize that influencers serve as a communication channel, but the brand's narrative must remain consistent. While adjusting the narrative slightly to resonate with the influencer's audience is acceptable, it should still authentically represent your brand. Providing a comprehensive brief to the agency or influencer, outlining the campaign's business and marketing objectives, ensures alignment with the broader vision. Additionally, establishing clear legal terms regarding usage rights, content ownership, and deliverables fosters a fair and transparent partnership.

A/B Testing. there is many different variation you can try or you can try different type of campaign like micro influencers. and see the results. its important to test always cause marketing is trendy . it always keep changing.