How do you use segmentation to identify and target new and potential customers?
Segmentation is a powerful tool for B2C marketers who want to reach new and potential customers with relevant and personalized messages. By dividing your market into smaller groups based on shared characteristics, you can tailor your offer, content, and channels to fit their needs, preferences, and behaviors. In this article, you will learn how to use segmentation to identify and target new and potential customers in four simple steps.
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Julia KinnerGrowth Strategy & Execution | Marketing Consultant | Fractional CMO | Interim Management | Available for Projects ✅
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Pooja Iyer MukherjeeCEO of a Media Production Agency & Strategic Consultant for Political Campaigns | Startup Incubator | MSc Alliance…
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Milena BarbosaGlobal Commercial at Nokia | Ex. TikTok B2B | Marketing, Communication and Digital Strategy | Woman in Tech | Mentee @…