How can you use behavioral science to sustain culture change momentum?

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Change is hard, especially when it involves shifting the culture of an organization. You may have a clear vision, a compelling strategy, and a strong buy-in from your leaders and employees, but how do you ensure that the change sticks and becomes the new norm? How do you avoid the pitfalls of resistance, fatigue, and backsliding? One way is to leverage the insights and tools of behavioral science, the study of how people think, feel, and act. In this article, you will learn how to use behavioral science to sustain culture change momentum by applying four key principles: make it easy, make it attractive, make it social, and make it timely.

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