How can you make your vision relevant to stakeholders?

1 Understand your audience

Before you craft your message, you need to understand who your audience is, what their needs and goals are, and how they perceive your vision. Research your stakeholders, segment them by their interests and preferences, and tailor your communication to their specific pain points, motivations, and expectations. Use empathy and curiosity to connect with your audience and show them that you care about their perspectives and feedback.

2 Articulate your value proposition

Your vision should not only be clear and concise, but also compelling and differentiated. You need to articulate your value proposition, which is the unique benefit that your vision offers to your stakeholders. How does your vision solve their problem, create value, or inspire change? What makes your vision different from the alternatives or the status quo? Use concrete examples, stories, or data to illustrate your value proposition and demonstrate your credibility and authority.

3 Align your vision with your stakeholders' goals

Your vision should not be isolated from your stakeholders' goals, but rather aligned with them. You need to show how your vision supports, enhances, or enables your stakeholders' goals, whether they are personal, professional, or social. How does your vision help them achieve their desired outcomes, overcome their challenges, or fulfill their aspirations? Use positive and aspirational language to convey your vision and show how it aligns with your stakeholders' values and interests.

4 Engage your stakeholders in your vision

Your vision should not be a one-way communication, but rather a two-way conversation. You need to engage your stakeholders in your vision, by inviting them to participate, collaborate, or co-create with you. How can you involve them in your vision, by asking for their input, feedback, or support? How can you empower them to take action, by providing them with resources, tools, or opportunities? Use interactive and inclusive methods to engage your stakeholders and make them feel part of your vision.

6 Communicate your vision consistently and frequently

Your vision should not be a one-time event, but rather a ongoing process. You need to communicate your vision consistently and frequently, by using multiple channels, formats, and occasions. How can you reinforce your vision, by repeating your key messages, value proposition, and call to action? How can you remind your stakeholders of your vision, by sharing your progress, achievements, or testimonials? Use diverse and relevant ways to communicate your vision and keep your stakeholders engaged and informed.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?