How can you maintain a positive relationship with customers after ERP software training?

1 Follow up regularly

After the training, don't disappear from your customers' radar. Check in with them regularly, either by phone, email, or chat, to see how they are doing with the software, if they have any questions or issues, and if they need any additional help or resources. This shows that you care about their success and satisfaction, and that you are available to assist them whenever they need it.

2 Solicit feedback and act on it

One of the best ways to improve your training and your product is to ask your customers for feedback. You can use surveys, polls, or interviews to gather their opinions, suggestions, and complaints. Then, you need to act on that feedback, by making changes, improvements, or updates to your training or product, and communicating them to your customers. This demonstrates that you value their input and that you are committed to meeting their needs and expectations.

3 Provide ongoing education and value

Training is not a one-time event, but a continuous process. You need to provide your customers with ongoing education and value, by offering them access to more advanced or specialized courses, webinars, tutorials, blogs, podcasts, or newsletters that can help them learn more about your product and its features, benefits, and best practices. You can also share success stories, case studies, or testimonials from other customers who have used your product to achieve their goals. This helps your customers stay engaged, informed, and motivated to use your product.

4 Reward loyalty and referrals

Another way to maintain a positive relationship with your customers after the training is to reward their loyalty and referrals. You can offer them discounts, upgrades, freebies, or other incentives for renewing their contracts, buying more products or services, or referring new customers to you. You can also recognize and appreciate their achievements, feedback, or testimonials by featuring them on your website, social media, or newsletter. This makes your customers feel valued, appreciated, and loyal to your brand.

5 Resolve issues and complaints promptly

Finally, you need to resolve any issues or complaints that your customers may have after the training as quickly and effectively as possible. You need to listen to their concerns, empathize with their frustrations, apologize for any inconvenience, and offer a solution that meets their needs and expectations. You also need to follow up with them to ensure that they are satisfied with the outcome and that the issue is resolved. This shows that you respect your customers, that you take responsibility for your product, and that you strive to provide excellent customer service.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?