Here's how you can apply logical reasoning to solve problems in the digital strategy field.

How you define an issue needs to change depending on the audience for whom you’re developing the strategy: if your client ultimately is a CMO or CDO who is committed to optimizing customer engagement and loyalty, you may want to frame the issue in terms of user experience, but if it’s your CFO, you may want to frame it in terms of ROI. Know your audience, and the stakes of your strategy.

In the world of digital strategy, it's all about clear thinking. When you're facing a problem, the first thing to do is define it precisely. What exactly is going wrong? What are the specific symptoms? This helps you zero in on the root cause and avoid tackling the wrong problem.

Defining the issue is the crucial first step in problem-solving, especially in digital strategy. It ensures you address the root cause, not just the symptoms. Ask pertinent questions to grasp the problem's scope and impact: What is the specific problem? Who is affected and to what extent? What are the potential causes? What are the consequences of not addressing it? What are the constraints or limitations? Critical thinking and challenging assumptions are key. Separate facts from assumptions and be open to new information that may open your understanding 🔍👀🔭

Defining the issue clearly and concisely is the first step in applying logical reasoning in digital strategy. This involves distinguishing symptoms from the core problem. Describe the issue in a way that encompasses its scope and implications without ambiguity. Use specific, objective language to ensure all stakeholders have a consistent understanding of what needs to be resolved. This clarity sets the stage for effectively gathering relevant data and applying analytical tools.

Define the Problem: Before diving into solutions, take the time to clearly define the problem you're facing. Logical reasoning begins with a thorough understanding of the issue at hand, including its root causes and potential implications.

A estratégia digital é um campo amplo que está vinculado não apenas à tecnologia, mas também à capacidade do especialista em entender cenários e a cultura organizacional. Nada adianta um planejamento robusto se a empresa não acredita na comunicação e no marketing como valores para aumentar clientes e fidelizar a marca. Antes de pensar em estratégias, precisamos pensar em pessoas.

Be aware that the problem at hand mostly is a mix of complicated and complex aspects. The consequence then is that the problem-solving method has to be a mix of analysis, addressing the complicated aspects and empiricism, dealing with the complexity. In general: Analyse a reasonable amount, derive a hypothesis and run an experiment (you might want to call that an MVP) to validate or invalidate it.

La clave es el briefing. De un briefing bien o mal hecho depende el éxito del proyecto. Si no detectas y entiendes las necesidades del cliente es muy difícil convertirlo en cliente satisfecho.

In order to tackle a digital challenge / problem, one needs to understand clearly 3 key elements: 1. the industry, competitors and clients in which the challenge is faced! 2- What kind of tools/resources, team and strategy / conversion funnels are they using to understand what might be going wrong; 3- Last but certainly not the least what kind of available budget is there to tackle and face the problem.

Once you know what you're trying to solve in the digital strategy world, it's time to get the facts. What data can you collect that will help you understand the situation? Maybe it's website traffic, social media engagement, or customer feedback. These insights help you build a strong foundation for logical problem-solving.

Gathering comprehensive data is critical to informed decision-making in digital strategy. This step involves collecting quantitative data such as user engagement metrics, conversion rates, and performance statistics, as well as qualitative insights from customer feedback and competitor analysis. Employ tools like Google Analytics, social media listening tools, and CRM software to compile a robust dataset. Ensure the data is accurate, current, and relevant to the defined issue to support effective analysis.

Gather Data: Logic thrives on evidence and data. Collect relevant information from various sources to inform your decision-making process. This may include market research, customer feedback, or performance metrics from past campaigns.

Digital strategy or otherwise data & information is base . You must track all aspects of data weather its analytics or its on ground consumer feedback or competitive insight or changes in enviroment Each data speaks. Decode it to get clarity

To gather your data effectively, you'll likely need to collaborate with your team. As a leader, it's impossible to anticipate every step and potential gap. By working closely with the team members to whom you've delegated responsibilities, you can gain insights into the process steps and identify bottlenecks.

Considero importante usar ferramentas analíticas avançadas e técnicas de visualização de dados para interpretar e comunicar os insights de forma clara. Isso não apenas facilita a identificação de padrões e tendências, mas também ajuda a compartilhar essas descobertas com a equipe, garantindo que todos estejam alinhados e informados. Ao ter uma base sólida de dados, posso criar estratégias direcionadas e adaptáveis que realmente respondam às necessidades identificadas e promovam resultados positivos.

📑 Cheatsheet to gather data with accuracy Collect quantitative data: Study your metrics like traffic, conversion rates, and engagement statistics. Obtain qualitative data: Connect with your users feedback, surveys, and interviews for in-depth insights. Benchmarking: Best strategy is to compare your insights against industry standards and competitors. Historical data analysis: Reviewing your past performance data will only help you to identify trends and patterns to follow. Tool utilization: Using analytics tools empowers your Brand strategy. Use tools such as Google Analytics, Google Search Console, SEO plugins, and social media insights.

A partir do momento que você entende de pessoas é possível avançar para a parte mais incrível da jornada, a coleta e leitura de dados. Métricas são dados e dados não mentem. Mas é preciso buscar fontes primárias e tratar esse material. Dados mal coletados levam a insights totalmente errados.

Soy un profesional con amplia trayectoria en mercadotecnia y ventas, especializado en estrategia digital. Aplico el razonamiento lógico para resolver problemas complejos, basándome en el análisis de datos. Utilizo herramientas avanzadas como CRMs e Inteligencia Artificial para interpretar información y tomar decisiones informadas. Mi enfoque se centra en identificar patrones y tendencias que optimicen las estrategias digitales, mejorando la eficiencia y maximizando los resultados. Este portafolio refleja mi capacidad para integrar tecnología y lógica, logrando soluciones efectivas y negocios exitosos en el ámbito digital.

Imagine going about with all possibilities and not able to reach the desired conclusion. Seems like there's no logical end to this problem? This is exactly why the 1st step of defining the issue sets you in the right direction. Choosing a direction is one thing, but choosing the vehicle to take you in that direction is another. You could walk to destination, take bike, drive a sportscar or take the next flight. There's multiple ways to arrive to the same destination. Gathering relevant data is either your keys or ticket to this journey. It helps you stay focused and pick pace at times when others are lagging.

When you're tackling a problem in the digital strategy world, don't just focus on the issue itself. Think about the bigger picture. What's happening in the market? What are your competitors doing? What are your company's goals? This broader context helps you make informed decisions and come up with solutions that are truly effective.

Analyzing the context involves looking at the gathered data within the framework of the environment in which the problem exists. This means considering market trends, technological advancements, and competitive actions that may influence the issue. Use analytical methods such as SWOT analysis, PESTLE analysis, or Porter’s Five Forces to understand the broader strategic landscape. This contextual understanding is essential for developing insights that are not only data-driven but also strategically sound and actionable.

dentify Patterns and Trends: Analyze the data you've gathered to identify patterns and trends that may offer insights into the problem and potential solutions. Logical reasoning involves recognizing connections and drawing conclusions based on empirical evidence.

Em minhas experiências, frequentemente realizo estudos de mercado para identificar novas tendências e avaliar como essas mudanças podem afetar nossa abordagem. Também considero indispensável a análise de dados comportamentais dos clientes, utilizando ferramentas de big data para compreender melhor suas necessidades e expectativas. Esses insights permitem personalizar as estratégias de forma a maximizar o engajamento e a satisfação do cliente.

Analyse your content faster by ⬇️ Identify content gaps: Looking for missing elements that could improve engagement. Evaluate performance: Assess which content pieces are performing well and find the reason why. User behavior analysis: Understanding how users interact with your content. Content quality assessment: Always ensure to keep accuracy, relevance, and value in your content. SEO audit: Check for SEO performance and areas for improvement. Use tools like Semrush, Aioseo.

Essa visão big picture é fundamental. De nada adianta uma estratégia digital se o contexto social e o caminho das marcas seguem outro caminho. É preciso considerar o público, a cultura e também o movimento das marcas no mundo do consumo.

Now you have your Vehicle, but have you defined the path which you'll be taking to push forward towards your goals? We are often bogged down by the fact that we have a big hairy problem ahead just because of its massive scale. But understanding the dynamics and trends of the world will provide you with a launchpad to spearhead yourself out of this traffic.

Understanding Client behaviour, the market and the industry he is used to act is critical to assure a solid digital strategy. It is quite true that depending on the market there might be specific features a regular client is used to such as quick answer post sales service or delivery times. In any case there are always key success factor in order to assure an effective and convertible sales funnel. Understanding who your target client is and its behaviour is critical in order to get him to that funnel and convert him.

Evaluate Options: Brainstorm potential solutions and evaluate them systematically. Consider the pros and cons of each approach, weighing factors such as feasibility, cost, and potential impact on key stakeholders.

To address your issue at this stage, it's about finding the right tools and adjusting the process accordingly. Keep in mind that a bottleneck isn't always a major problem. It could be a simple organizational issue, or perhaps someone who would be more productive in a different role was placed in the wrong department. The key is to grasp the problem and tackle it straightforwardly to steer the company in the right direction.

No dinamismo do cenário digital, estar preparado para adaptar a estratégia com base em novos dados e feedbacks é uma vantagem competitiva. Essa adaptabilidade garante que a estratégia permaneça relevante e eficaz, mesmo diante de mudanças imprevistas. Em resumo, um plano de ação bem estruturado e logicamente conectado é vital para transformar insights e dados em resultados tangíveis. Isso não só resolve o problema identificado, mas também posiciona a organização para aproveitar novas oportunidades de crescimento e inovação.

🌱 5 things to make your strategy game strong Set clear goals: Define specific, measurable, achievable, relevant, and time-bound (SMART) objectives. Real and achievable goals only. Develop a roadmap: Outline the steps required to achieve these goals. Use hand written tools to connect with your plan. Allocate resources: Determine your budget, tools, and personnel needed. Only invest in things which are neccesity for the process. Craft messaging: Ensure your content aligns with your brand voice & message and customise your target audience preferences too. Integration: Plan how different digital channels will work together synergistically. Booking - Calendly Email - Zapier Board - Miro Payments - Stripe/PayPal Website - contact me 😊

We know our vehicle and have already defined our route is this enough to will this rally? Probably not. Because these choices are mostly similar to everyone you are competing with. What is the differentiating factor that you bring in to ensure you're at the top of your game? Your ability to visualize the race even before being a part of the race will help you to break this race into multiple checkpoints. This way the tediousness of a long race can be converted into exciting sprints. This is the unfair advantage you have over your opponent - the power of strategy.

Key elements to formulate a successful strategy : identify the client insight/problem in order to solve it and not push market your product / solution; 2 choose your channels and content wisely ; create a consistent strategy divided by content, entertainment and insights in order for the target clients recognise true value in your solution and identify with it. Clients buy solutions to their problems and one must set up the strategy around this.

Methodically apply your strategy and closely monitor the impact of each action. Stay analytical and responsive to data and feedback, making adjustments as needed. By doing so, you ensure your approach remains aligned with your objectives and can adapt to real-world results effectively.

You can simply manage your projects effectively using tools like Trello or Asana, ensuring team collaboration and alignment. Execute a curated planned tactics, such as launching campaigns and updating content, while monitoring implementation to stay on track. Maintain flexibility to adapt and make necessary adjustment and personalisation to ensure your strategy remains much effective and responsive to changes.

A fase de implementação é onde vemos se nossas teorias e planejamentos se traduzem em resultados práticos. É nesse momento que a eficácia da nossa estratégia digital é realmente testada. Em minha experiência, a chave para uma implementação bem-sucedida é seguir um processo meticuloso e atento aos detalhes. Primeiramente, é vital executar cada parte do plano de forma estruturada, garantindo que todas as etapas sejam cumpridas conforme o planejado. Para monitorar o impacto, utilizo ferramentas de análise que permitem acompanhar o desempenho em tempo real. Isso inclui métricas específicas para cada ação, possibilitando uma avaliação contínua e precisa.

You have done your home work, you are ready with multiple plans for every stage this said race throws at you. You have done the math for all the possibilities, do you think this is the end of it? Nope, you still have race to win. Remember that even after having all the above things in place you'll face problems you cannot control. TBH you are not even scared because you have seen the map, you have chalked down your path, you believe in the vehicle that's taking you there. Now all that is left is to be aware of your checkpoints. The homework you've done, presents you with options at every hurdle you reach. With every passed hurdle your gait is confident.

One thing I have learned is that you never get it 100% right the first time. You must be confident in your strategy to start execution, but always know you need to pivot and make some mistakes along the way. Best advice I was ever given was to "Just start!". Your strategy will never be fool proof so don't hold off on excuting until you think it is perfect. Go for it, setup checkpoints along the way and pivot if needed.

One of the cool aspects of digital strategy is that you can test and adapt quickly so A/ B testing and using different approaches to address your clients is critical. But analysing them and being able to adjust quickly is as important as setting up the strategy. If it does not work change it and quickly .

Logical reasoning is the foundation of data driven decision making. Marketers must interpret complex data sets, draw opinions on consumer patterns, trends and turn them into actionable insights to drive growth and scale. It’s enjoyable seeing the pieces all fall into place and watching it take off!

In my humble opinion, within your strategy you have to establish some metrics, and also prioritize those metrics. So, once you have implemented your strategy, you must analyze your metrics with a scientific approach. Review what is working, what could be improved, and what needs to change. Always taking into account your assumptions, so that you can be aware of your paradigms, challenge your mental structures and your personal hypotheses. And thus, carry out corrections and adjustments that also imply a change of assumptions

To apply logical reasoning to solve problems in the digital strategy field, start by clearly defining the problem and breaking it down into specific components. Gather relevant data to understand all factors involved, then analyze this information to identify patterns and root causes. Generate multiple potential solutions, evaluate their feasibility, risks, and outcomes, and select the most logical and effective option. Develop and execute a clear action plan, and continuously monitor the results, making adjustments as needed. This systematic approach ensures thorough analysis and effective problem-solving.

Applying logical reasoning to problem-solving is crucial for effective decision-making. It begins with clearly defining the problem at hand, breaking it down into manageable components. Gathering reliable data and evidence provides a foundation for analysis. Using analytical tools and techniques, scrutinize the information to identify patterns and correlations. Based on this analysis, hypotheses are generated, and potential solutions are formulated. Evaluating these options involves considering various factors such as feasibility, cost, and potential impact. Once a solution is chosen, it's implemented on a small scale to test its effectiveness. Continuous monitoring and adjustment ensure that strategies remain relevant and effective.

El briefing (ver mi primera aportación) debe incluir el DAFO (debilidades, amenzas, fortalezas y oportunidades) del cliente, su empresa y el sector o mercado en el que tiene la actividad.