Famous friends Woody Harrelson and Owen Wilson have just invested in a vegan meat business.
Popular actors are backing Abbot’s Butcher, a California startup that recently raised $ 7 million in a Series A funding round led by Melitas Ventures.
This investment marks Wilson’s first interaction with the vegan market, but Harrelson and his wife Laura have already invested in several other plant-based companies and have long advocated for a vegan diet.
Abbot’s Butcher’s existing investors, Unovis and SOSV, also participated in the round, and the company plans to use the money for retail, restaurant expansion, and new product and flavor development.
“Abbot’s Butcher is paving the way for the next generation of plant-based meat alternatives,” said Alex Malamatinas, Managing Partner at Melitas. “The company’s products occupy a unique position as premium plant-based meat substitutes that are garnering strong interest from grocery stores and foodservices. “
The company was founded in 2017 by vegan lawyer Kerry Song and produces a wide range of plant-based meat options. It uses “simple” ingredients, such as pea protein, vegetables, herbs and spices, and specifically avoids soy, canola oil, gums and synthetic flavors.
“We’re refocusing the conversation around plant protein,” Song explains. “It’s not just about the taste and feel in the mouth. It’s about quality and celebrating the power of exceptional ingredients, showing that food can be both healing and satisfying.
Abbot’s Butcher products, which include beef, chicken and chorizo-style protein-free protein, are currently available in more than 800 retail and food service outlets.
Woody Harrelson and the vegan investment
While Wilson is new to the plant-based space, Harrelson has been a vegan for over 30 years, long before today’s high-tech plant-based meat was even possible.
He was one of the investors in a Baltimore property that housed the vegan Eau de Vie restaurant until it closed, and last year the actor joined a variety of other famous investors in supporting the brand. vegan seafood from Gathered Foods, Good Catch.
Harrelson also recounted the optimism of 2020 (but rightly criticized for money laundering) environmental documentary Kiss the ground, who explored the “first viable solution” to climate change: regenerative agriculture and natural carbon sequestration.
“There is so much bad news on our planet. It’s so overwhelming ”, noted Harrelson in the movie trailer. “The truth is, I gave up. This is the story of a simple solution, a way to heal our planet. This solution is right under our feet and it’s as old as dirt.
“I’m going to make a deal to you,” he added. “I won’t give up, and neither will you. “
About the Author
Personal Writer | Bristol, UK Liam writes on environmental and social sustainability and animal welfare. He holds a BA Hons in English Literature and Cinema.