Why this Hawaiian startup makes vegan meat from cashew industry waste

Hawaiian startup Cajú Love recently launched new vegan cashew meat. Cashews are the meat that surrounds a cashew nut and it is usually a wasted by-product of the nut and juice industries. Instead of sending the plump, edible fruit to landfill, Cajú Love co-founders Felipe Barreneche and Alana Lima turned high-fiber foods into vegan meat.

“When I found out that cashews were growing on a fruit that was considered waste in the nut industry, I knew we had to do something to change that,” Barreneche said in a statement. “The fruit is full of health benefits and can be cooked like chicken, pork, tuna and minced meat, it’s delicious. My mission is to share a quality plant-based whole food alternative with the world that is good for you and sustainable.

Cajú Love’s innovative vegan meat is rich in health-promoting fats, fibers, minerals, proteins, tannins and vitamin C and has a mild, sour and slightly flavorful flavor. Because vegan cashew meat is a waste by-product, it doesn’t require additional resources such as land and water for production, making it even more sustainable.

“Our goal is to empower people to have a positive impact on the world and their lives through their food choices. Everything we consume directly affects our health and the health of our planet, ”Lima said in a statement. “Cashew meat is an extremely nutritious food for a healthy lifestyle and one of the most sustainable food options. With every packet of cashew meat you buy, you are helping to divert food waste and reduce the use of water and land for the food supply.

Cajú Love’s vegan meat is available in a four-pack, 7-ounce sachet for $ 29.99 or as part of a monthly subscription ($ 26.99) on the company’s website.


Plant-based vegan meat

Until recent developments in cellular agriculture, animal meat was produced only in one way: by raising and slaughtering an animal. However, vegan meat can be made from a wide variety of plants, most commonly vital wheat gluten (called ‘seitan’), soybeans (used by Impossible Foods), and pea protein (used by its. competitor Beyond Meat).

As the meat industry continues to thrive, companies are experimenting with other plants as meat bases. Jackfruit has been used by home cooks as a replacement for chicken and pork due to its shredding ability. Fruits from Southeast Asia are also the basis of products such as pepperoni, chorizo ​​and sausage, produced by the British company Jack & Bry. Pizza lovers can find jackfruit-based pepperoni at Papa John’s stores in the Netherlands and the UK.

Mushrooms have long played a prominent role as a meat substitute in portabello burgers, but in recent years mushrooms have also become the staple of commercial meat substitutes. Portabellos and criminis are the star ingredients of Eat the Change Mushroom Jerky, a vegan jerky brand launched last year by Seth Goldman (co-founder of Honest Tea and chairman of the board of Beyond Meat) and the Chef Spike Mendelsohn, a renowned restaurateur behind the PLNT Burger chain and advocate for plant-based foods.

Indonesian startup Green Rebel is also relying on hearty mushrooms as the basis for its vegan Beefless steak – the first whole plant-based steak to launch in Asia, according to the company – which debuted at two of the biggest steakhouses. from Indonesia, ABUBA Steak and Pepper Lunch, in June.


US-based Meati Foods in Boulder, CO launched its innovative vegan steaks at local steakhouse SALT Bistro last June. The company uses mycelium, the root system of fast-growing mushrooms, to create the base of its meats, which also includes whole vegan chicken breasts. Biotech company Ecovative Design harnesses the power of mushrooms to make a variety of products, including the holy grail meatless meat: MyBacon (vegan bacon). In April, the company raised $ 60 million to fund its goal of manufacturing everything from food and leather to mycelium packaging instead of animals.

To learn more about sustainable meat, read:
Vegan fish will be recognized as “sustainable seafood”
Leonardo DiCaprio invests in two cellular startups to save the planet
The meat created too much food waste. So this pizzeria has gone vegan.

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