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Plant-based food company Heura raised more than €4 million in its latest fundraiser. The number would be significant on its own, but Heura pulled it off in just 12 hours.
The vegan meat start-up – which claims to be the fastest growing plant-based company in Europe – launched its second Equity for Good Rebels crowdfunding campaign via Crowdcube earlier this week.
With just a minimum of €20 to invest, Heura said it wants to enable more “Good Rebels” to join the movement and help boost the development of its meatless Mediterranean chicken, beef and pork.
From the start of the campaign, Heura reached his initial goal of €1m in just 30 minutes. More than 4,500 investors gathered from the UK, France, Italy, Spain and Switzerland, to name a few, to secure a piece of the action.
Nearly half of those investing were between 18 and 35 years old. And more than 42% were women, despite the fact that only 10% of women hold an equity and stock ISA, compared to 17% of men.
Shaking up the food system
Heura CEO and co-founder, activist Marc Coloma, sees a lot of promise in the campaign results.
“The response to the Equity for Good Rebels crowdfunding campaign is proof that as a global community, we can and will uproot the broken food system,” Coloma said. “We will leverage this step to further increase the availability of healthy, plant-based foods that better align with the values and needs of today’s society.
“The mantra ‘it’s always been like this’ is weaker than ever,” he said. Plant Based News. “We’re showing there’s another way to do business, and it’s clear the public is ready to see these changes as well.”
Indeed, consumers have lent their support to Heura, and not just in the area of investment. In 2021, the start-up saw its sales double. Meanwhile, its global point-of-sale (POS) jumped 333%, with products now available in more than 13,000 locations in more than 20 countries.
Heura will use the latest injection of funds to build the Heura Lab 2.0, create innovative new technologies and boost the development and distribution of its products. The company plans to design up to 10 new products this year, with the goal of offering realistic, nutritionally and environmentally superior animal meat substitutes.
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