Reading time: minute
Vegan food sales soared at Aldi UK last month, rising 500% from the previous January. The discount supermarket chain attributed the growing popularity of Veganuary to the growing interest in plant-based foods.
Aldi UK also revealed that its herbal sales jumped 250% in 2021 compared to 2020.
The budget channel expects the impressive sales figures to continue for the rest of the year, due to Aldi’s recent expansion of its vegan and vegetarian range.
The supermarket has expanded its herbal range by 50%, spurred by growing demand.
“Veganuary is getting bigger and bigger every year as the UK’s appetite and interest in plant-based foods grows,” Julie Ashfield, Aldi’s chief purchasing officer, said in a statement. .
“In response to this demand, we continue to expand our vegan offering, giving our customers a wide choice and all at great value.”
To celebrate Veganuary 2022 – which has proven to be the biggest yet – Aldi has released its “biggest vegan range yet”.
With prices starting at 55p, Aldi now offers a variety of vegan meats, such as bacon, as well as snacks, sides, ready meals and desserts. In December, the chain launched its very first dairy-free cheese.
And consumer interest didn’t stop at the end of January. “It’s also a trend we’ve been seeing all year and as more people embrace this diet,” Aldi’s Ashfield continued. “We expect these products to remain popular throughout the year.”
The UK’s largest supermarket chain, Tesco, has reported a similar surge of interest.
The company said sales of its plant-based Wicked Kitchen products had “skyrocketed” – with demand doubling in January from a year ago.