This frozen vegan food brand is coming to a Walmart near you

About 62% of buyers leave the grocery store with vegetable products in their basket. American consumers are looking for healthier, more sustainable options at affordable costs, and now Tattooed Chef is entering into a deal with Walmart that will make vegan meals better for your budget and easier to find, nationwide.

This week, tattooed cook announced that eight new products will be rolled out to approximately 2,000 Walmart stores nationwide. The partnership will more than double the company’s retail presence, growing its products from 5 to 13 in 1,700 more stores than before the deal. The company’s frozen bowls, stir-fries, plant-based burgers and dairy-free pizzas will be available to hundreds of shoppers across the United States.

Coinciding with the launch, Tattooed Chef has just signed an agreement with the Desert Premium Group to improve production capabilities. The company signed a lease on an 80,000 square foot manufacturing facility that will help it expand its distribution capabilities.

Tattooed Chief Stocks Spike

Shares of Tattooed Chef soared 16% on Tuesday when the company announced the extension of the distribution agreement with Walmart. The company has been on a slow decline since it opened on NASDAQ in 2020. Today, the stock price climbed to around $7.59 per share. In early August, the company’s stock price fell 10% to below $4.

Over the past year, Tattooed Chef has expanded its product selection and retail presence in an effort to increase stock value. In summer 2021, the company launched 12 products in 1,800 Kroger stores in the United States. Options included the Veggie Hemp Bowl, Gochujan Chow Mein, and the company’s famous plant-based 2 cheese pizza.

This fall, Tattooed Chef plans to launch a new pizza product to celebrate National Pizza Month in October. The Killer Bee Wood-Fired Pizza features a wood-fired crust topped with vegan mozzarella, plant-based soppressata, chili agave, and a signature tomato sauce. The company first unveiled the pizza at the BET Awards and Lollapalooza.

“We are committed to bringing to market whole new concepts of delicious, plant-based meals made with quality ingredients and easy to prepare,” Tattooed Chef CEO Salvatore “Sam” Galletti said last year. . “Our continuous innovation is transforming the frozen food aisle and we’re just getting started.”

Vegan comfort food is a trend to watch

Tattooed Chef offers healthier, plant-based versions of classic comfort foods that shoppers would otherwise have a hard time giving up on a vegan diet. More than ever, shoppers want more sustainable versions of their favorite foods, and Kroger took note of this trend earlier this year.

In January, Kroger released a report that showed 77% of shoppers purchased plant-based products in the last six months of 2021. The grocery chain’s 2022 Food Trends Report indicated that demand for vegan comfort food was increasing,

“Last year, even as many Americans returned to work and returned to social gatherings, it became clear that new habits have formed in 2020 and are here to stay – including cooking more at home. “said Kroger’s senior vice president, chief merchant. , and marketing manager Stuart Aitken said. “Customers appreciate the convenience, affordability and just plain fun of preparing meals at home.

“Plant-based products are the grocery category to watch right now as brands continue to innovate using new ingredients and processes that make plant-based products exciting for shoppers,” Parker said. Brody, Global Category Senior Merchant for Plant-Based Products at Whole Foods, Parker Brody in May. . “And on the laid-back summer days, we see customers breaking out of their routines and being more open to trying something new, whether they’re long-time vegans or just starting to experiment with food. herbal.

Besides Walmart, Tattooed Chef’s plant-based comfort foods and frozen meals can be found at Krogers, Targets, Whole Foods and other retailers nationwide.

For more plant-based events, check out The Beet’s News articles.

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