Brazilian vegan food tech company Future Farm is targeting the US market this summer, partnering with Superior Foods International to begin distributing its Future Burger to US retailers and consumers. Future Farm says its plant-based meat substitutes will eventually subvert the animal meat market, bringing cheaper alternatives to animal products. Following the debut of Future Burger, Future Farms plans to roll out its Future Sausage, Future Meatball, and Future Beef in the United States.
Brazilian entrepreneur Marco Leta and his business partner Alfredo Strechinsky founded Future Farm to challenge the meat industry worldwide. The company’s mission is centered on creating a plant-based product that can challenge conventional meat products while promoting nutritional value in affordable foods. Beyond its beef alternative, Future Farms plans to push research and development for plant-based fish and vegan chicken after its debut in the US market.
“Between Marcos’ proven track record in the industry and the phenomenal success that Future Farm has had, both in the category and among consumers, in just under two years, I knew this company was onto something big. bigger than the United States has seen of meat-based meals, and to be a part of it was an undeniable decision, for me; one that I am honored and proud to have the chance to do,” said Alexandre Ruberti, former Red Bull executive and new CEO of Future Farms US “Future Farm is a visionary brand, seeking to make the earth a place we all want to live, by changing the way the world eats; the difference, however, lies in the team’s commitment to implementing changes today that will make this vision a reality.
Future Farms advertises that its products are 100% organic and non-GMO plant-based ingredients. The nutritionally and carefully selected ingredients contain a “3 plant protein” which contains chickpea flour, soy protein and pea protein. Currently the suggested retail price [SRP] of the Future Burger patties is priced at $5.29 for two 4-ounce patties, proving the company’s dedication to cost-competitiveness.
All over the world, plant-based companies are scrambling to lower the price of vegan meat alternatives. The overall cost of uncooked beef averages less than $5 a pound, which means Future Farms still serves a product nearly double the price of conventional beef products. The company plans to develop simpler practices for producing and distributing plant-based meat substitutes to minimize the price to consumers.
Other plant-based companies such as Beyond Meat and Impossible Foods have also worked to tackle the price gap between conventional meat and plant-based meat. Plant-based companies continue to work on creating a product that can compete with meat products of animal origin. Along with price competition, plant-based protein companies have developed products that maximize taste and nutritional value to better market plant-based meats to consumers around the world.
Currently, Beyond Meat is partnering with Walmart to distribute a pack of 10 Beyond Burgers in its Beyond Cookout Classic. The 10-pack provides burgers worth about $1.60 per patty. The success of the bulk product led Beyond Meat and Walmart to expand the initially limited offerings as a permanent item on the shelves.
Future Farms is also driven by sustainability in hopes that its herbal product will minimize environmental destruction, especially around the deforestation of the Amazon rainforest. Leta hopes the company can have a positive impact on the environment, changing the way the food system works in Brazil and around the world.
“Our goal is for meat-loving carnivores to enjoy our products as much as they enjoy meat,” Paula Bona, marketing coordinator at Future Farms, told Plant Based News. “We believe that by changing the way these people eat meat, we could have a positive impact on our environment.”