The best April Fool’s joke of 2022 goes to Vegan Meat Company, THIS

Reading time: minute

This morning we woke up to one of the UK’s most iconic broadcasters, Michael Buerk, reporting on a shocking new expose.

History appears to reveal the meat industry’s latest “meat fraud”, in a new scandal that will rock the food industry.

Then we remembered the date.

Did you get caught today? This one really did the trick.

Look at the results below:

Can you give us a hand? Over the past six years, the team behind Plant Based News has worked tirelessly to create high-quality, high-impact content that sparks dialogue and evolves the conversation around agriculture, public health, animal welfare and the climate crisis.

Over 2.8 million fans from over 100 countries read, share, engage and connect with what we cover – and that number keeps growing.

Unearthing facts often buried deep by leading (and sometimes unethical) organizations, we pride ourselves on being completely independent of commercial scrutiny.

Perhaps most importantly, we keep our content free – because everyone should have access to these discussions and have the opportunity to participate in these discussions.

In the age of information, where internet users are bombarded with stories and messages about money, keeping content stimulating, moving and above all honest accessible to everyone is at the heart of what we do.

Our goal, of course, is for as many communities as possible to engage with our reporting and open the minds of people around the world.

This is where you come in. If you are able to do so, please consider supporting us from as little as $1, as a one-time or ongoing donation. Any amount helps us continue our mission and keep the content free, for everyone.

Plant Based News is a multi-award-winning vegan news media and plant-based health education platform. In 2018, Plant Based News was 100% rated by NewsGuard, an organization that employs trained journalists to rate and review thousands of news websites for credibility and transparency. NewsGuard uses nine journalistic criteria to rate each website. To learn more about NewsGuard’s publication rankings, visit More plant news