Shinsegae Food’s vegan meat adopted as official menu at SK Telecom canteen

[Courtesy of Shinsegae Food]

SEOUL – Shinsegae Food, a food company affiliated with South Korean retail giant Shinsegae Group, has taken its first step to establish a beachhead in the country’s canteen food supply chain market with its meat product vegan. The retail giant’s alternative meat product has been adopted as the official cafeteria menu of mobile operator SK Telecom.

Shinsegae Food said in a statement on Dec. 27 that its meat-based vegan ham was used to make sandwiches served at the SK Telecom (SKT) canteen first used by employees. Shinsegae Food said it will expand its vegan meat distribution channel to canteens run by partner companies to promote and popularize plant-based meat.

In July 2021, Shinsegae Food launched a brand of vegan meat called “Better Meat” which consists of three types of cold cuts, pre-cooked or sliced ​​cuts of meat – Westphalia ham from Germany and two Italian hams, Mortadella and Bologna . Shinsegae Food’s Better Meat products are used to make sandwiches in Starbucks stores and the Seoul branch of the Westin Josun Hotel, a luxury hotel chain operated by the Shinsegae Group.

“We will provide various options for environmentally and health-conscious consumers. We will provide them with access to alternative meat menus through various channels,” an unnamed Shinsegae Food official said.

Vegan meat is increasingly recognized for its low carbon characteristics. Data released by the Food and Agriculture Organization of the United Nations (FAO) showed that greenhouse gases emitted by the livestock industry account for around 15% of total global greenhouse gas emissions. greenhouse effect. By reducing the consumption of meat and dairy products, the total amount of emissions from foods of animal origin can be reduced by up to 73%.

South Korea’s vegan meat market has grown rapidly to meet the demands of some 2 million vegans. According to market research firm Euromonitor, the country’s vegan meat market was worth 10.2 billion won ($8.7 million) in 2020. Emart, the megastore wing of Shinsegae, also sells an alternative meat brand called “Unlimeat” in meat sections in 20-selected Emart stores.

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