Ronald McDonald, Colonel Sanders and Wendy “File Lawsuit” Against Vegan Meat Brand

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Some familiar faces in the fast food industry have banded together to “sue” a vegan meat company – at least according to Alpha Foods.

The California brand has launched a cheeky campaign to promote its plant-based meat products. The campaign sees blurry images of Ronald McDonald, Colonel Sanders and Wendy alleging that Alpha Foods “accidentally” turned them into vegans.

“It started with the chik’n nuggets first, then their spicy meatless chorizo ​​breakfast sandwiches, and that led to their bac’n scramble burritos,” the figure said. similar to Wendy. “I feel the emotional scars will never heal. Without punitive damages to cure them.

Ronald McDonald said: “I was tricked into going vegan and it makes me sad. It’s my job to be happy. I therefore file a complaint for loss of salary.

Alpha Foods Campaign

Alpha Foods partnered with creative agency Mischief @ No Fixed Address to create the campaign.

Hunter Fine, Creative Director of Mischief, commented, “We loved having fun with the idea that America’s most dedicated meat eaters are bothered and confused by the taste of both Alpha’s and herbal products. real meat.

“These days, disgruntled consumers usually complain on the Internet or sue. We opted for the second option.

The campaign invites consumers to “seek redress” by registering on the Alpha Foods website. Those who receive a free vegan burrito or a $ 1 coupon for any Alpha Foods product.

Jemima is a news editor for Plant Based News. She was previously editor-in-chief at LIVEKINDLY and is currently studying for a bachelor’s degree in psychological science. More from Jemima Webber