Robert Downey Jr. channels his Iron Man character Tony Stark with his latest philanthropic endeavor. He wants to help save our planet. Downey announced that he is investing in Motif Foodworks, a food technology company working to improve the sustainability of the food system, one of the biggest contributors of greenhouse gases. Through his investment company FootPrint Coalition Venture (FPCV), the actor hopes to propel Motif to the forefront of the alternative protein industry.
Motif has developed a heme-binding myoglobin protein called HEMAMI. The company’s proprietary method expertly replicates the texture, aroma and taste of traditional animal meat using exclusively plant-based ingredients. The food technology company’s mission is to develop a plant-based alternative to meat that will appeal to all consumers, helping to promote a sustainable and inclusive food system.
The Boston-based company is behind APPEXTEX, a proprietary technology that copies the texture and taste of traditional animal products. This technology creates an innovative meat alternative that aims to appeal to meat consumers around the world. Heme, which is notably used in Impossible Foods products, provides a “rare” vegetable meat that mirrors traditional meat products.
“If plant-based foods are going to have a real impact on sustainability, we need an approach that’s both delicious and nutritious,” Downey Jr. said in a statement. “By focusing on both tastier and healthier options, Motif is not only making a difference in products today, but reimagining the future of plant-based foods tomorrow.”
Motif enters the alternative protein market
Downey Jr.’s recent investment follows Motif’s successful Series B funding round last year. The company secured a $226 million investment package, which would be allocated to improving its signature technologies and expanding its distribution capabilities. The company currently plans to launch three plant-based meat products to foodservice providers, retailers and distributors across the United States.
“Whether on the store shelf or on a menu, we strive to make our customers’ plant-based foods so desirable that people actually crave them,” said Motif FoodWorks CEO Jonathan McIntyre. , in a press release. “We couldn’t be happier to have Robert [Downey Jr.] and FootPrint Coalition on board as an investor and partner in our work to grow the category.
The three products include MoBeef Pattern Plant-Based Burger Patties, MoBeef Plant-Based Chopped Pattern, and MoPork Pattern. The burgers will be the only product available until the end of this year, when the company prepares to release the ground meat and pork selections. Motif also revealed that it plans to launch its Motif MoChicken next year, entering the growing plant-based chicken business.
Motif will unveil these innovative plant-based products with the help of Chef Chloe Coscarelli during Flavor Foray’s BBQ and Cook-Off Championship at the National Restaurant Association Show in Chicago. Coscarelli will be cooking with Motif meat products in the May 22 contest.
“With our Motif MoBeef, Motif MoPork and Motif MoChicken options, chefs, retailers and distributors can deliver the ultimate plant-based experience, with the umami, mouth-watering flavor and meaty bite that consumers have been asking for in products. of the market. category,” McIntyre said.
Vegan investments by Robert Downey Jr.
Downey Jr. is betting big on the plant world. Besides Motif, the main celebrity has invested in a vegan cheese company that makes identical dairy cheese from soy. Nobel Foods secured $75 million with the help of FPCV, bringing the company’s total valuation to $100 million. The company’s innovative product uses proprietary technology that extracts protein from soybeans to replicate dairy caseins to give its plant-based cheese a creamy, cheesy texture.
Earlier in 2021, Downey Jr. also invested in vegan bacon company MyForest Foods (formerly known as Atlast Foods). The $40 million investment round helped MyForest Food expand its production capabilities and distribution range. The company – known for its mushroom-based bacon – plans to build the largest mycelium production plant in the United States with the help of this funding.
For more plant-based events, check out The Beet’s News articles.