Pret’s Eight Best Sellers Are Vegan Dishes

In a recent interview with a media Forbes, the CEO of the international chain Pret A Manger, Clive Schlee, revealed that vegan dishes are the driving force behind the company’s continued success. In 2016, Schlee opened the chain’s first all-vegetarian outpost of 450 locations, called Veggie Pret, in London to test demand for meatless dishes. After overwhelming customer demand, Schlee opened two more Veggie Pret locations – with more vegan options – and installed ‘vegetarian fridges’ in all UK Pret locations to further promote the company’s vegetarian offerings. . “The eight best-selling new products at Veggie Pret are all vegan,” Schlee said, “which either shows that vegan dishes can be just as delicious as vegetarian dishes, or that we have underestimated the strength of the movement vegan”. Schlee revealed that the success of Pret’s vegan offerings has resulted in a 70% increase in sales since the launch of Veggie Pret. For fall, Pret has introduced two new vegan options – the Falafel and Cauliflower Turmeric Balance Box and a Pumpkin Bisque – to further tap into the unprecedented demand for animal-free meals.

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