Brand new London pizzeria NXT LVL PZA is teaming up with some of the biggest names in plant-based meat, including Heura, Meatless Farm, Beyond Meat and THIS, to create “secretly vegan” pizzas to encourage omnivores to switch to a plant-based diet and bring the pizza to NXT LVL.
The company’s unique branding is based on gaming culture, and NXT LVL has been confirmed to be the first and only outlet in the UK at present to use Pleese Cheese – the New York’s revolutionary pizza cheese created without dairy, soy, seeds or gluten.
The new venture is launching its first London-only delivery location this week with aptly named products such as:
- The Pac Mac – with Beyond Meat Burger Topping
- Hangry Birds – with chick Heura*n
- Spice Invaders – with vegan pepperoni made by Verdino
- Nintendough (garlic pizza bread)
- Super Nintendough’ (pizza bread with cheese and garlic)
Dirty, Meaty Pizza That Doesn’t Harm Animals
NXT LVL set to disrupt UK’s £2.1bn pizza delivery market, aiming to make vegan pizza the market standard rather than just a menu option, by onboarding the experts Edin Basic, founder of Firezza Pizza, and Jerry Gamez, former CEO of Le Pain Quotidien, to its advisory board to help accelerate its mission.
Founder and CEO Fabio Matticoli says, “I’ve always wanted delicious, dirty, meaty pizza that doesn’t harm animals and the planet, but vegan pizza options just didn’t satisfy me. That’s why I decided to start this business, inviting top food tech companies and experienced QSR professionals to create vegan pizza that wins in taste, price and convenience.
Michael Hunter, Managing Director UK at Meatless Farm, added: “We share a combined passion with NXT LVL PZA to bring bold, tasty, and exciting plant-based foods to a wider market. From our bacon lardons to chicken fajita chunks, customers will be able to take a bite out of delicious, next-level plant-based pizza, where no one will feel like they’re running out of meat.
NXT LVL PZA is available to order at https://nxtlvl.pizza/ on Deliveroo, UberEats and Just Eat, initially within a three mile radius of Nine Elms, London.