Martha Stewart: Vegan meat has ‘lots of potential’

Lifestyle guru Martha Stewart spoke about the world-changing potential of vegan meat in a recent interview with Fortune. Speaking about the growth of the plant-based movement and the role of vegan meat in replacing animal products, Stewart said: “I think [vegan meat] has a lot of potential. I have invested in Beyond Meat and have been trying older products for several years now. For vegetarians, for people who like the idea of ​​a burger but don’t like the idea of ​​meat, this is such a great answer.

Putting his beliefs into action, Stewart recently joined the board of burger chain Burgerfi, which began serving the Beyond Burger vegan patty in 2017. plants, like Beyond Burger and Impossible Burger,” Stewart said. “I care a lot about meat production in the United States – the portion of meat, the importance of being high quality.” Stewart admitted that she recently had a Beyond Burger at Burgerfi and revealed that she has drastically reduced the amount of animal meat she eats.

Martha Stewart’s love for vegan meat

Although Stewart is not a vegan, in recent years she has been involved in promoting plant-based options in various ways. At a 2019 Christmas party, Stewart served plant-based meatballs made with Beyond Meat and revealed guests couldn’t tell the difference. In January 2020, Stewart appeared in an advertisement for Subway to help the chain promote its expansion of the Beyond Meatball Marinara Sub sandwich into its locations in Canada.

In March 2020, Stewart partnered with Beyond Meat to promote the retail launch of her Beyond Breakfast sausage with recipes she created to help fans reduce their meat consumption. “I don’t think it’s a curiosity,” Stewart previously said of the growing interest in plant-based meat. “I think it’s a definite step into the future.”

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