• Jack & Bry is launching at Ocado in the final stage of its retail rollout for its line of plant-based meats, including jackfruit hash, sausages and burgers.

Jack & Bry, a British brand making meat substitutes from jackfruit, has launched at online supermarket Ocado. The company’s burgers, sausages and hash, which are infused with locally sourced smoked oils, are now available for customers to order right to their doorstep.

Jack & Bry products can already be purchased through the company’s website and online vegan supermarket The Vegan Kind, with plans to launch at more retailers later this year. According to the brand, meat alternatives are very high in fiber, which promotes gut health and boosts immunity.

Launch of Jack & Bry in ocado
© Jack & Bry

Late last year, Jack & Bry hired Clive Sharpe, the former chairman of Quorn, as non-executive chairman. He also appointed David Flower, formerly of Kerry, as a non-executive director. The new hires were made to help accelerate the brand’s commercial launch.

“Seeing our meats live on the Ocado website is an exciting milestone,” said Bryony Tinn-Disbury, CEO and Founder of Jack & Bry. “So far, our innovative approach to food has allowed us to produce best-in-class jackfruit meats that offer everyone a quick and easy way to eat vegan food without the hassle, and now we’re focused on making Jack & Bry available to everyone, everywhere.”