India’s BlueTribe is set to launch Chicken Keema and Plant-Based Chicken Nuggets in Chandigarh, Panchkula and Mohali, the cities famous for famous Indian dishes Chicken Tikka, Butter Chicken and Mutton Champ. After the current launch, the company is to launch Chicken and pork sausages made with pea protein.
Co-founders Sandeep Singh and Nikki Arora Singh decided to offer a meat alternative in India’s food supply chain, with a shared mission to revolutionize the way India eats its meat. The company team is committed to research and innovation to create plant-based meat products that look like animal meat, while having a positive impact on the planet.
Blue Tribe reports that it has already made a difference among non-vegetarian consumers who want to change their lifestyle in Delhi, Mumbai, Pune, Ahmedabad, Bengaluru, Hyderabad, Kochi, Chennai, Kolkata and now Chandigarh. It further plans to expand its reach to Indore and other cities in India.
Co-founder Sandeep Singh said, “We are excited to launch our plant-based meat products in cities known for their delicious non-vegetarian cuisines packed with protein, vitamins and other healthy nutrients. This is kind of a real test for us, if we can encourage meat lovers in Chandigarh and surrounding areas, it will bring us closer to our ultimate goal of reviving and rejuvenating Mother Earth.
“It is extremely important to understand that we are in no way asking people to stop eating non-vegetarian foods. Currently, the overabundance of meat production in the world contributes dangerously to the rapid emission of greenhouse gases in the environment. We just want to offer a plant-based alternative meat product so that excessive meat production can be reduced and nature can get a breath of fresh air.
VSConsumers can order the new products from Blue Tribe’s official website. www.bluetribefoods.com.