When it comes to ingredients in the plant-based food industry, we tend to be spoiled for choice. From chickpeas and mushrooms to lupins and seaweed, while old favorites like soy and peas still dominate. But has the humble artichoke been overlooked as a superfood ingredient by the alternative protein industry as a whole?

New American herbal brand Cutting Vedge certainly thinks so. On a mission to transform the nutrient-rich artichoke into a new world of plant-based food possibilities, the New Jersey-based brand is launched by specialty foods company Reese. Artichokes are rich in fibre, micronutrients and antioxidants, in addition to being a cholesterol-free source of protein.

Artichoke Vegetable Meat Cutting Vedge
©Cutting Vedge

Partnering with chefs to create the all-vegan range, Cutting Vedge features plant-based classics like burgers, sausages, meatballs and crumbles. Artichokes are the main ingredient, backed up by a mix of spinach, quinoa and bean protein.

The line is clean-recipe, non-GMO, vegan and kosher with impressive nutritional stats, especially for iron and protein. The brand will be launched from February 1 in the United States.

“Artichokes as a hero ingredient are clear to understand,” the company states. “It’s different from everything else and what makes it different is appealing – not just another generic herbal idea.”