Black-owned vegan meat brand hits $300,000 on Shark Tank

Black-owned vegan meat brand Everything Legendary impressed Shark Tank’s Mark Cuban, propelling the new plant-based protein company to market. The shark offered a $300,000 investment in exchange for 22% of the company. The trade deal will put the sustainable meat brand in the market with a solid footing and coveted endorsement.

Everything Legendary founders Duane “Myko” Cheers, Jumoke Jackson and Danita Claytor showcased their product on Shark Tank, talking about how their mothers’ cooking inspired vegan burgers. The patties themselves contain a blend of coconut oil, potato starch, beet extract, and most importantly, hemp protein.

“We knew from the start that taste is everything,” Cheers said. “It starts with finding something healthy and tasty that our mothers would like to eat. Once we got it, we took it to the streets with samples from pop-up stores and street festivals, and let the community taste it for themselves. We all know that today’s consumers expect their food to be nutritious and full of flavor. Our brand delivers. It’s mom approved. And now it’s also Shark-Sanctioned.

The brand has already started shipping its product to consumers ahead of the investment. Everything Legendary burgers, based in Washington DC, plans to rapidly expand its reach thanks to support from Cuba. In the day after the episode aired on February 26, 2021, the company’s sales skyrocketed, selling $250,000 worth of vegan burgers nationwide.

“It gives us the resources to position our brand against any competitor, where I know we will win on flavor and quality,” Cheers said. “For me, this investment is extremely personal. It’s a validation of my “never give up” philosophy. I’ve heard ‘no’ a million and one times over the years, but that moment of ‘yes’ changes everything. »

Everything Legendary joins a growing number of plant-based protein brands and companies, which are growing in popularity. The company’s increased sales mean growing interest in plant-based alternatives and the potential for new dietary practices. Be on the lookout for the company’s burgers at several retail grocery stores, including Giant, Acme and Safeway, which will come to bring spring and summer barbecues.

This isn’t Mark Cuban’s first foray into the plant-based industry: The entrepreneur has currently invested in Ms. Goldfarb’s Unreal Deli, which offers plant-based corned beef, as well as Mushroom company Jerky Pan’s Mushroom. Jerky. He is now adding Everything Legendary to his growing portfolio of vegan businesses, which also includes Snacklins, Wild Earth, Veggie Mama, Wanna Date? and Delighted by Desserts.